Ecotricity

Ecotricity, green energy supplier in the UK

Ecotricity presents itself as Britain's greenest energy company and describes itself as the founder of the global green energy supply movement. The company supplies renewable electricity to homes and businesses, and gas made up of a blend of sustainable green gas and fossil gas. Its activity is supported by its own wind and solar parks across the UK, from which it generates renewable electricity.

Over three decades generating renewable electricity

The company states it has been generating green electricity at its wind and solar parks for 30 years. In addition to electricity, it supplies gas with a renewable component and takes part in direct carbon removal projects in the UK through its Carbon Bank initiative. The company maintains that the energy it supplies does not involve greenwashing.

The 'Bills into Mills' model: reinvesting bills into new generation

The feature Ecotricity highlights as its differentiator is its 'Bills into Mills' model: instead of paying dividends, it reinvests the revenue from its customers' bills into building new sources of green energy. The company frames this approach within its stated goal of ending the use of fossil fuels in the energy sector. It applies what it calls ethical pricing, set at a level that allows it to fund that work of building new renewable generation.

Offering for homes and businesses

Ecotricity offers green energy tariffs for domestic and business customers, with specific lines for SMEs and large businesses. Its catalogue includes products and services such as Ecotalk, the Smart Export Tariff, the Feed-in Tariff, solar and battery solutions, smart meters, Britwind and a carbon footprint calculator. It also offers the possibility of generating your own green energy and taking part in SmartGrids.

Switching supplier and managing consumption

The company describes a four-step switching process: the customer requests a quote and chooses a tariff, Ecotricity notifies the previous supplier, supply is activated after about five working days, and the customer then manages their consumption with the company. For monitoring, it has a mobile app that allows you to track energy usage through the smart meter, get paid for the energy you produce and calculate your carbon footprint. The company also offers help with paying bills and specific support for groups that need additional assistance.

Vegan energy and commitment to the origin of supply

Among its offerings is 100% vegan energy, an option the company distinguishes within its range. Ecotricity publishes information about its fuel mix and maintains an explicit critical stance against greenwashing, so that customers can know the origin of the energy they consume.