The Craft Company

The Craft Company, sugarcraft and cake decorating supplies in the United Kingdom

The Craft Company presents itself as one of the UK's leading online retailers in the field of sugarcraft and cake decorating supplies. The company has over twenty years of experience and serves both enthusiastic home bakers and industry professionals. Its catalogue is focused on making and decorating cakes, cupcakes, cookies and biscuits for all kinds of celebrations and party themes.

Range for cakes, cupcakes and cookies

The catalogue is organised into several product families. Among the basic items are cake boards and cards, cake boxes and packaging — including printed cake boxes, cupcake boxes, cake box extension corners and treat bags — as well as cake pop sticks and bags.

The sugar pastes and icings section includes ready-to-roll sugar paste, buttercream and frosting, drip icing, marzipan, icing mixes and writing icing. The specialist pastes section brings together modelling paste, sugar florist paste, chocolate modelling paste and cake lace paste.

The range of colours and flavours covers food colouring gels and pastes, oil-based food colours, liquid food colouring, food colouring dusts, food flavourings, chocolate colourings and non-aerosol sprays, as well as edible food paints, edible food pens and airbrush colours.

Edible and non-edible decorations

Within edible decorations, the company sells sugar cake decorations, sugar flower decorations, sprinkles, chocolate, edible glitters, edible sugar pearls and dragees, cake lace and candy buttons. Non-edible decorations include birthday candles, flower sprays, cake toppers, diamante cake toppers, cake picks and banners, cupcake rings, cake balloons, craft dusts and cake ribbons.

Equipment, ingredients and essentials

The cake decorating equipment section comprises cake tins and baking trays, baking tools, cake decorating brushes, cake dummies, cake and palette knives, piping bags, cake stands, dowels, pillars and separators, cake airbrushing kits and cake gadgets, cake turntables, piping nozzles, rolling pins, boards and mats, smoothers and scrapers, cake stencils, sugar florist equipment, sugar modelling tools, sugarcraft moulds and veiners, and texture mats and embossers.

The baking ingredients section includes baking mixes, sugar, fillings and spreads, inclusions and toppings, and dried fruits. The mixes cover cake and cupcake mixes, cookie and biscuit mixes, scone mixes, brownie and blondie mixes, donut mixes and bread mixes. Among the essentials are ready made cakes, edible glue, glazes, wafer and sugar sheets, isomalt and other edible ingredients.

Occasion, theme and brands

The shop allows customers to buy by occasion: celebrations and birthdays, weddings, anniversaries, new baby and christening, Valentine's Day, Mother's Day, Father's Day, Jubilee and other celebrations. It also offers a seasonal selection with Christmas, Easter and Halloween items, and a party themes section that includes football, unicorn, flamingo, mermaid, princess and fairy, pirate, superhero, dinosaur, space and tropical. It is completed with licensed character decorations.

Among the brands distributed are Baked with Love, Beau Products, Cake Star, Callebaut, Colour Mill, Colour Splash, Culpitt, Culpitt Select, Dawn Foods, Decocino, DecoPac, Create a Cake, Foodie Flavours, FunCakes, Honeyberry, House of Cake, Invicta Bakeware, Jem, Nielsen Massey, Magic Sparkles, Massa Ticino by Mona Lisa, Pavoni, PME, Purple Cupcakes, Rainbow Dust, Renshaw, Saracino, Satinara, Scrumptious, Silver Spoon, Sprinkletti Sprinkles, Squires Kitchen, Sugar and Crumbs, Sugarflair, SugarSoft, Sweet Stamp, Sweet Success, Wilton and Wrights.

Customer service and purchasing terms

The company serves both individual customers and stockists: for wholesale orders it refers customers to its sister site Culpitt.com. It has a loyalty programme, inspiration, tips and guides sections, and a delivery and returns policy. The site stated free delivery on mainland Great Britain for orders over £40. The company is registered with number 00261326 and VAT number 229105384.