HelloFresh

HelloFresh: recipe kits with fresh ingredients and home delivery in the UK

HelloFresh is a subscription service that delivers recipe boxes to your door with fresh, pre-measured ingredients, along with instructions for cooking at home. The company presents itself as the UK's leading recipe box service and operates through its website and mobile app, with flexible plans that let users choose their dishes each week.

How the service works

Customers choose their recipes from a weekly menu that is updated, and the company delivers pre-measured ingredients to reduce waste. The box is customised according to the user's size and preferences, and includes the option to add extras such as desserts and sides. Deliveries are weekly and scheduled to your home; users can change the delivery day and time from the app, as well as skip a week or cancel their subscription at any time.

Plans and menu options

The range includes food boxes, recipe boxes for one, meal kit delivery and vegetarian options. The weekly menu features vegetarian, family-friendly and seasonal recipes, with dishes that can be ready in as little as 10 minutes. Premium recipes are also available for special occasions, along with the option to adjust the box size according to the number of diners.

Mobile app and subscription management

The app lets you choose your menu in a few taps, check the planning and cooking guide, and manage your account flexibly. From the app you can change the delivery day and time on the go, making it easier to fit around your routine.

Ingredients, sustainability and savings

The company works with trusted suppliers to source fresh, high-quality ingredients. By providing the exact amount of each ingredient, it aims to reduce food waste. Its selling points include saving time by avoiding supermarket shopping, value for money and the ability to cook from scratch at home. The site stated that meal prices started from £1.82 per portion and that there was a 50% discount on the first box, with free delivery and treats for two months.

Delivery and coverage

The service operates in the UK and offers home delivery. According to the site information, orders placed before noon can be received as early as the next day. The company also has a delivery areas section to check coverage.

Other services and programmes

HelloFresh offers gift cards, a loyalty programme to collect Avios, student discounts through Unidays, Student Beans, Graduates and TOTUM, as well as key worker discounts. The company partners with The Felix Project and runs affiliate and influencer programmes. The website includes recipes, blog and help centre sections.