Bulk™

Bulk™: sports nutrition and supplements for different goals

Bulk™ is a sports nutrition brand based in the United Kingdom, formerly known as Bulk Powders. Founded in 2006 by Adam Rossiter and Elliot Dawes, the company started out from a bedroom and was funded with a small credit card loan, according to its own corporate history. Today it presents itself as one of the largest and fastest-growing nutrition brands in its segment, operating in several European countries.

Catalogue focused on training goals

The shop organises its range by goals: build muscle, lose weight, optimise your health, and sustain endurance & hydration. Within these categories it offers products such as whey protein, clear protein, vegan protein, mass gainers, beef protein, collagen, recovery protein, complete food shakes, protein bars and snacks, smoothies, and high-protein foods.

The sports section includes pre-workouts, creatine, all-in-one supplements, amino acids (arginine, BCAA, carnitine, EAA, HMB, glutamine), fast- and slow-release carbohydrates, as well as endurance and hydration products, joint support, and male support. It also sells a specific line for keto diets.

Vitamins, minerals, and general wellbeing

The vitamins and minerals section covers multivitamins, gummies, vitamins B, C, D, and E, vegan options, fish oils and omega 3, plus minerals such as magnesium, zinc, calcium, and iron. In wellbeing, the brand offers antioxidants, digestive aids, essential fatty acids, fruits and vegetables, greens supplements, products for hair, skin, and nails, bone health, cardiovascular health, liver health, immunity, joints, libido, mood and cognition, as well as bio-cultures and superfood powders.

Food and weight management

The food category includes bars, baking ingredients, beef snacks, breakfast items, cheat foods, chia, coconut, dried fruits, drinks, flavourings and sweeteners, flour, healthy oils, konjac, meat snacks, organic foods, superfoods, and zero-calorie foods. It also has nut butters (peanut, almond, cashew, hazelnut, and pistachio) and a line of complete food shakes. The brand notes that some products have no added gluten, dairy, or soya.

Accessories and collaborations

Bulk™ complements its range with accessories such as shakers and bottles, bags and backpacks, training accessories, and gym clothing. The latter line includes collaborations with New Era® and Castore, featuring hoodies and sweatshirts, T-shirts and tops, and joggers and bottoms.

Shipping, programmes, and international presence

The company offers free delivery on orders over £49 and next-day delivery for orders placed before 8:45pm, according to information on its website. It has a referral programme, an annual subscription service called Bulk Boost for £9.95 per year that includes free delivery and next-day nutrition, and a 10% student discount.

Bulk™ operates in several European countries, including the United Kingdom, Czechia, Denmark, Austria, Switzerland, Germany, Spain, France, Ireland, Italy, the Netherlands, Poland, Portugal, Romania, and Sweden. The parent company is Sports Supplements Limited, registered in England and Wales with number 05654661 and registered office at Unit 1 Gunfleet Business Park, Brunel Way, Colchester, Essex, CO4 9QX, United Kingdom. It has a branch in Poland, at Centrum Logistyczne, Łąkowa 23, 55-095 Mirków.

Locations and premises

Main location: Unit 1 Gunfleet Business Park, Brunel Way, Colchester, Essex, CO4 9QX, UK

Mirków location: Centrum Logistyczne, Łąkowa, 23, 55-095, Mirków, Poland