PARZ Golf

PARZ Golf: retail, practice and precision fitting in the United Kingdom

PARZ Golf is a British performance golf company whose activity is built around four pillars: equipment sales, practice in private studios, lessons with certified coaches and custom club fitting. The brand presents itself as the home of "precision golf" and places a personal connection with each player at the heart of its offering. Its origins date back to the former UK Golf Academy, whose activity now continues under the PARZ brand.

Practice studios with TrackMan technology

The company runs private practice studios, designed for more efficient sessions with immediate feedback. These facilities are equipped with TrackMan technology and premium hitting surfaces, and are offered as flexible spaces available for training alone or with a coach. Practice sessions are booked per location.

Lessons with PGA-certified professionals

PARZ's coaching area relies on PGA-certified instructors and a data-driven approach. The company allows customers to view its coaches' profiles, compare them and choose the professional, time and location that best suit each player. Lessons take place in the brand's studios and are open to all levels and ages.

Custom club fitting

The club fitting service combines data analysis with the expertise of specialist fitters. PARZ describes the process as work with no guesswork and no shortcuts, aimed at improving the player's confidence, distance and control. The customer selects a session, studio and fitter from those available at each location.

Equipment and brand catalogue

The PARZ store covers clubs, balls, apparel, bags, footwear, accessories, trolleys and measurement technology. The catalogue includes categories such as drivers, fairway woods, hybrids, irons, wedges, putters and junior equipment, as well as pre-owned items. The brands distributed include TaylorMade, Callaway, Titleist, Ping, Mizuno, Odyssey, PXG, Cobra, FootJoy, Garmin, Bushnell, J.Lindeberg, Boss, Pinnacle, Motocaddy, Cleveland Golf, Srixon, Scotty Cameron, Ogio and U.S. Kids Golf. The store also offers gift cards and a sale section.

Location network and partnership model

PARZ operates in several locations across the United Kingdom, including Wanstead, Brentwood, Trent Park and Greenwich. Not all locations offer the same services: the Wanstead site combines practice, fitting and coaching; the Brentwood site also includes a store; and the Trent Park site focuses on practice, fitting and coaching. The company also offers a partnership model for courses and sports venues wishing to add coaching, fitting and practice services, as well as a programme for coaches who wish to join its network of certified professionals.

Editorial content and product news

The company's website publishes content on equipment launches and new releases, with posts dedicated to models such as TaylorMade Qi4d, Cobra OPTM Metalwoods and Titleist Vokey SM11 wedges. It also covers the presentation of the PARZ brand itself as a new chapter for the project.