Topsy Curvy Ltd

Topsy Curvy, plus-size fashion with its own prints

Topsy Curvy Ltd is an independent British store specialising in plus-size fashion. The company was founded in early 2013 by Jo Frost, who was then 25 and wore a size 24-26; according to her own account, she spotted a gap in the market for a brand that used non-professional plus-size models to advertise its clothing. The store describes itself as LGBT-owned and an independent business.

Clothing and size range

The range covers dresses, leggings, T-shirts, long-sleeve T-shirts, tops, crop tops, sweatshirts, hoodies and zip-up hoodies, skirts, trousers, co-ords, outerwear, shorts, pyjamas and loungewear, cardigans and accessories. It also includes a kids' section and a hosiery section from the brand Better Tights. The offering is organised by sizes from 14 to 40 and by styles such as edgy, cute, statement maker or everyday basics.

As well as women's clothing, the store sells unisex printed items, with a men's section of button-front shirts, cargo joggers, cargo shorts, loungewear, T-shirts, sweatshirts, hoodies and zip-up hoodies and coats.

Prints, collections and customisation

A large part of the catalogue revolves around graphic designs and slogan T-shirts. Themes include cats, alternative culture, mental health, neurodivergence, NSFW content, LGBTQIA+, Pixie Dust, body positivity, characters, animals and pop culture. The store groups its products into collections such as Club Indulge Merch, Mix & Match, Shop The Rainbow, The Honey Pot Collection, The Curvy Cult, Love To Lounge, The Ghostface Gang, The Witching Hour, The NSFW Collection, Stranger Things and Throwback Designs.

The company also offers the option to design your own clothing: full-colour unisex organic T-shirts configured by the customer, with a catalogue price from £30. The website warns that design-your-own items are made to order and non-returnable.

Prices, payment and shipping

The catalogue shows prices in pounds sterling and a promotion running at the time of analysis: 20% off all full-price items using code OCT20. Accepted payment methods include Klarna and Clearpay, as well as cards and other gateways. UK shipping is free on orders over £60. The store also sells gift vouchers and accepts pre-orders, which may have a different delivery time from the rest of the order.

Customer service and size advice

The company offers customers a phone line for size advice from its team specialising in plus-size fashion. The website includes a size guide, delivery and returns terms, privacy policy and a withdrawal form in accordance with European regulations.

Customer reviews

The website itself features testimonials from customers who highlight the quality and wash of the garments, the fit true to size and the variety of slogan T-shirts. Several reviews mention the emotional value of finding merchandise from films and series in plus sizes, as well as the sense of community around the brand.