Run & Fly England

Run & Fly England, British alternative fashion since 1986

Run & Fly England is a British clothing brand that presents itself as a manufacturer of retro, colourful and unconventional clothing for adults. The company states it has been operating since 1986 and targets a young audience looking for alternative fashion, with a declared focus on ethical and sustainable production.

The company describes itself as a small brand that works in small batches, pays its team above the living wage and prioritises sustainability at every stage. It explicitly rejects the fast fashion model and sells both wholesale and directly to consumers.

Garments and catalogue categories

The catalogue is organised around a wide variety of garments, with dungarees and pinafore dresses as the brand's most recognisable products. The available categories include:

• Long dungarees and dunga shorts
• Pinafore dresses
• Dresses, including styles with belts and pockets
• Boiler suits, playsuits and jumpsuits
• T-shirts and shirts, including short-sleeve shirts
• Knitwear, such as jumpers and short cardigans
• Jackets
• Trousers, including flares and jeans
• Skirts and cycle shorts
• Tote bags

The brand also offers a last chance section, gift cards and a specific line of products made in England.

Production and transparency

Run & Fly England publishes information about its manufacturing processes, with sections dedicated to its factories in India and Istanbul, as well as its own workshop. The website includes sections on who makes the clothes, what happens to leftover offcuts and its sustainability practices, reflecting an effort to show production traceability.

Wholesale and direct sales

The company distributes its garments through two channels: wholesale and direct-to-consumer sales via its online shop. The site allows you to select country and currency, with free UK shipping on orders over £50 and free UK returns within 60 days. The brand also offers a student discount and runs a Depop shop for samples and seconds.

Ethical and sustainable commitment

The company presents itself as an ethical brand that produces in small batches and pays its team above the living wage. Its message emphasises garment durability and more thoughtful consumption, in contrast to fast fashion. The website devotes space to explaining its factories and how textile offcuts are used.