Playtex

Playtex, women's lingerie with support and comfort

Playtex is a women's lingerie brand whose official online store operates in the United Kingdom through the domain playtex.co.uk. The company presents itself as a benchmark in the sector and states that it has more than seventy years of experience in corsetry. Its catalogue is built around three pillars —bras, shaping girdles and knickers— with the stated aim of combining comfort, support and aesthetics to suit different body types.

Bras: underwired and non-wired styles

The bra range includes underwired and non-wired versions, with front and back fastenings, and with cup sizes up to F. Among the styles highlighted by the brand itself are the non-wired Cross Your Heart, the Ideal Posture with posture-correcting function and the Feel Good Support. The catalogue also features designs such as the Essential Elegance Embroidery, underwired and with embroidery, available in cobalt blue and red velvet, and the Flower Elegance Recycled, underwired and made with recycled materials. The cup sizes shown in the store range from B to E on certain styles, with band sizes from 34 to 46 depending on the style.

Shaping girdles and knickers

The shaping girdles section includes the Perfect Silhouette girdle, cited by the brand among its iconic products. The knickers section completes the lingerie range, with collections that the store organises by style and occasion: printed lingerie, black, feminine, comfort, organic cotton, bridal and outlet, among others.

Shopping, payments and delivery

The store accepts payment with American Express, Apple Pay, Bancontact, Cartes Bancaires, Diners Club, Discover, EPS, JCB, Mastercard, MobilePay, PayPal, Shop Pay and Visa. It offers three interest-free instalments, free delivery for orders over £49 and a thirty-day returns period. The platform is managed with Shopify and allows you to select country and currency from a wide list of European and overseas markets.

Ratings and customer service

The site shows an average rating of 4.2 out of 5 based on 11,918 reviews, of which 6,319 are verified. Customer service is handled through a contact form and an FAQ section; the store distinguishes between enquiries about purchases made in the official store, purchases in a physical store and orders placed on the international site.

International presence of the brand

The brand maintains its own stores for France, the United Kingdom, Italy, Spain and international, according to the links collected on the site. The catalogue includes seasonal campaigns such as Cherished Days, with discounts of up to 50% on a selection of products, and other promotions linked to Christmas, Black Friday, private sales and Valentine's Day.