Whistles

Whistles, contemporary womenswear in the UK

Whistles is a British womenswear brand that operates primarily through its online store. Its catalogue is organised around clothing, shoes and accessories categories, and includes specific lines such as Petites, dedicated to petite womenswear sizes.

Garments and catalogue categories

The clothing offering spans dresses, coats and jackets, knitwear, skirts, shirts and blouses, tops and T-shirts, trousers and jeans, jumpsuits, sweatshirts, and leather and suede garments. Within coats and jackets, a distinction is made between coats, jackets, leather jackets and blazers, as well as a Petite selection. The knitwear section includes cashmere pieces.

Footwear is divided into boots, flat shoes, loafers, heels, trainers and sandals. Accessories include shoulder bags and totes, small bags and clutches, wallets and cardholders, jewellery, hats, gloves and scarves, belts, socks and tights, and gift cards.

Featured edits and selections

The store organises part of its range into themed edits and selections, including Soft Power, The New Heritage, Wardrobe, Workwear, Occasionwear, Holiday, Bestsellers, Elevated Essentials, the Leather & Suede collection, The Colour Edit and The Print Edit. These groupings serve as shopping guides within the general catalogue.

Brand projects and editorial content

The brand develops content initiatives around its collections. These include the AW26 relaunch campaign, the project “50 Years, 50 Faces” with a campaign cast presented by the brand, and a conversation with Mo Riach, Design Director, about the creative process. The website also includes an inspiration section and a monthly edit called The Monthly Insider.

Shipping, promotions and shopping services

At the time of analysis, the site indicated a limited-time promotion of up to 50% off womenswear clothing, shoes and accessories, and free UK delivery on all orders over £150. Newsletter subscription offers 15% off the first order.

Customer shopping services include the size guide, styling appointments, Price Match, order tracking, delivery and returns information, and payment via Klarna. The company also offers discounts for students and key workers, and has a refer a friend programme.

Customer service and returns

Customer service is provided via live chat, phone and email, with a contact form that classifies enquiries by subject: order tracking, pending refunds, amending or cancelling orders, among others. Regarding returns, the company states that its distribution centre and Royal Mail are applying social distancing measures, so the process may take longer than usual, and that its aim is to process and refund online orders within 15 to 20 days of receiving returned items.

Corporate information and published commitments

The website includes sections on the company, its commitment to change, product care, store locator, gift card programme, careers, press and affiliates. In the legal and compliance area, it features terms and conditions, privacy policy, cookie policy, accessibility statement, modern slavery statement, gender pay gap report, tax strategy, and the CanopyStyle and Pack4Good policy.