Ghost London

Ghost London, contemporary women's fashion with vintage inspiration

Ghost London is a British women's fashion brand that presents itself on its own website as an "affordable luxury" proposition within the contemporary and vintage segment. Its activity is structured around an online store through which it sells its own collections, with the dress as the central piece of the catalogue.

Garments and catalogue categories

The offering is organised into major product groups. The dresses section includes midi, tea dress, maxi, short, satin, crepe, printed, polka dot and floral styles, as well as specific lines such as the satin collection. Separates bring together tops, trousers and skirts. The catalogue is completed with knitwear, trousers, occasionwear and a selection of new arrivals and bestsellers.

Among the pieces highlighted on the site are the Mia Floral Tea Dress, the Palm Satin Slip Dress, the Bella Corduroy Midi Dress, the Lucille Satin Top, the Alberta Contrast Piping Dress, the Luna Floral Satin Skirt, the Edina V-Neck Blouse and the Reese High Neck Top. The store also shows reference prices for some models, such as the Mia Polka Dot Dress, the Lume Embroidered Top or the Bella Corduroy Midi Dress.

Seasonal edits and bridal line

The site groups part of its assortment into seasonal and themed edits: floral, autumn, velvet and corduroy, alongside a satin selection and a holiday selection. There is also a specific weddings section that distinguishes between wedding dress, bridesmaid dress and wedding guests, with models such as the Madison Satin Midi Dress, the Delphine Satin Maxi Dress and the Hatty Satin Midi Dress.

Customer service and contact channels

Customer service is provided by email and telephone. The site states that email enquiries are answered within 48 hours and that phone line availability may vary. Press enquiries and wholesale enquiries have their own email addresses.

The brand also distributes through John Lewis, although it refers to that retailer for any matter related to its products.

Online store services

The website includes user account, wish list and search functions, as well as information sections on delivery, returns and the procedure for processing them. It also offers discounts aimed at students and key workers, and a newsletter subscription with 15% off the first purchase.