Love for Laundry

Love for Laundry, Italian perfumes for laundry care

Love for Laundry is an online store specialising in Italian-made laundry perfumes. Its catalogue is built around concentrated fragrances that are added to the drum or the fabric softener compartment and which, according to the company, keep their scent in fabrics for up to twelve weeks. The brand presents itself as an alternative to conventional fabric softener: its formula is 100% perfume and contains no softener, with the aim of extending the persistence of the scent without damaging garments.

Fragrances and how to use

The collection includes ten different fragrances, including White Flowers, Soft Laundry, Silk & Bamboo, Oriental Pearls, Elixer of Ylang and Blue Petals. The containers are sold at a unit price of £17.99. The company states that it is enough to add between 5 and 10 millilitres per wash, an amount that can be adjusted according to the desired intensity, and that the product can be used both in the washing machine and in the dryer, as well as for hand washing. It also notes that it can be added to the washing water or applied to textiles, although its main use is intended for the washing machine.

Formula and certifications

The brand describes its formula as concentrated and with a sanitising action thanks to quaternary salts, which seek to improve the hygiene of garments. It declares that its products are vegan and not tested on animals, that they contain no parabens, sulphates or toxic or carcinogenic substances, and that they are suitable for all types of fabrics. The packaging is presented as 100% recyclable, made with materials of plant origin — sugar cane — and with a recyclable aluminium cap. The company states that production is carried out artisanally in Italy.

Shipping and guarantee

Love for Laundry offers free shipping in the UK on orders over £45, with fast and tracked delivery. The website shows a 100% money-back guarantee. The site includes a notice about the high concentration of the product, recommending cleaning up any spill on plastic surfaces immediately, as essential oils can affect them.

Wholesale and customer service

In addition to direct sales to consumers, the company has a programme to become a reseller. It has news, blog and FAQ sections, and handles enquiries via the phone number +44 20 3835 3375 and a contact form on its website.