Merchant of Magic

Merchant of Magic, magic shop in Chichester

Merchant of Magic is a magic specialist retailer based in Chichester (England). The company itself presents as one of the last bricks-and-mortar magic shops in the UK and points to over 25 years in business combining product selection, fast shipping and expert advice.

Its catalogue is aimed at both those starting out in magic and professional magicians, and includes tricks, books, accessories and instructional material. The shop presents itself as the largest magic establishment in the UK and states it supplies magicians worldwide.

Catalogue of tricks and effects

The offering spans a wide variety of magic categories. Featured effects include close-up magic, card magic, coin magic, mentalism, levitation, silk magic, stage magic, sponge magic, rope magic, comedy magic, mobile phone magic, pub tricks and bar bets, escape and stunt magic, and the three shell game.

The catalogue also includes specific sections for accessories and add-ons, such as magic wallets, canes, wands, card clips and guards, mats and pads, flash paper, thread and wax, thumb tips, gaff decks, Rubik's cubes, tables and stands, and material for hypnosis and NLP. It also offers illusion plans, manipulation balls and accessories for kids' shows.

Cards, collectables and other hobbies

The shop devotes a significant part of its catalogue to playing cards, with everyday decks, rare decks, forcing decks, gaff decks and accessories such as clips and guards. Among the decks featured in the catalogue are Bicycle, Mosaic Mantis, Spirit of Cubism, Trinity of Night, Bicycle Dragon, James Bond 007, Star Wars Dark Side, Derren Brown, Harry Potter, RONIN, Biker Cats, The Beatles, Aviary, Dune and Cyberpunk Cybercity.

It also sells collectables, puzzles and brainteasers, jokes, Magic: The Gathering and Warhammer 40K trading cards, as well as seasonal products such as Halloween items, Christmas items and Christmas magic.

Brands and creators represented

The catalogue includes products from brands and creators such as TCC Magic, Tenyo, Penn & Teller, Jay Sankey, Paul Harris, Ellusionist, Dynamo, David Blaine, Wayne Dobson, Marvin's Magic, Magic Hands and Taiwan Ben, among others. The shop also offers instant magic downloads and video reviews.

Services for buyers

Merchant of Magic sells gift cards and vouchers, and has a deals section and a returns and ex-display section. The company states that it price matches any other magic shop and offers free shipping on orders over £40. It also points to a 365-day window to decide whether to keep an item ordered.

The shop provides customers with a recommendation tool that, based on a few simple questions, suggests what to learn next. It also offers a newsletter with free articles on magic and performance, and an advice section.

Wholesale and workshops

In addition to retail sales, Merchant of Magic has a wholesale line for professionals. The company organises workshops and events, and offers free magic downloads.

Bricks-and-mortar shop and customer service

The company emphasises its status as a bricks-and-mortar shop and encourages people to visit. It handles sales and support enquiries by phone Monday to Friday, 9:00 to 17:00.

Location and contact

76 Chichester Enterprise Centre, Terminus Rd, Chichester, England, GB · Phone: 01243 211265 · Email: support@magicshop.co.uk · Hours: Mon-Fri 9-5