Deelux Kitchens

Deelux Kitchens: manufacture and installation of bespoke kitchens in Cheshire

Deelux Kitchens is a family-run British bespoke kitchen manufacturer, founded in Cheshire in 2004 by the Jervis family. The company designs, manufactures and installs kitchens, bedrooms, home offices and media walls. Directors Mike and Andy Jervis still lead the business alongside their lead designer, Jennifer, and guide the customer from the first sketch in their Chester or Warrington showrooms through to final handover. According to their introduction, if you call Deelux, a family member answers.

In-house manufacturing in Winsford

All furniture is built in the company's own workshop in Winsford, Cheshire, by the same team that later installs it in the customer's home. The firm emphasises that it does not use subcontractors or imported flat-pack modules: the carcasses are solid 18 mm, delivered pre-assembled, squared and screwed (never glued), ready for fixing. Kitchen fronts are offered in MFC, vinyl-wrapped MDF, high-gloss lacquer and solid framed wood, and painted finishes are hand-finished in the chosen colour, including bespoke matches to references such as Farrow & Ball, Little Greene or the customer's own samples. Andy Jervis personally checks every piece of furniture before it leaves the workshop.

Ranges, finishes and colours

The kitchen catalogue is organised by modern and traditional style, and by finish: gloss, matt, painted and woodgrain. Among the ranges cited are Hadley, Otto Woodgrain Slab, Brackenbury Oak & Painted, Avingdon Smooth Shaker, Marlow Soft-Touch Slab and Chartwell Painted Shaker. The company also works with a wide colour palette, including Cashmere, Graphite, White, Porcelain, Indigo, Mussel, Dove Grey, Dust Grey, Fern, Mid Grey and Light Grey, and also offers bespoke colour matching. For bedrooms, the catalogue includes the Bramley, Bramley Smooth, Hadley, Maybury Beaded, Maybury Shaker, Haxby and Pendleton ranges, with walk-in wardrobe options. For home office furniture and media walls, the same screwed carcasses and painted doors are used as in kitchens and bedrooms.

Materials and components

The company details that the carcasses are 18 mm furniture-grade, with soft-close and full-extension hinges and drawer runners from European hardware specialists, included as standard across all ranges. For worktops, it offers quartz, granite, Dekton, solid timber and high-pressure laminate, and the designer explains the differences in heat, stain and scratch resistance according to the actual use of the kitchen. For appliances, it works with all major brands, from volume-retailer mainstays to Neff, Siemens, Bosch, AEG, Miele, Bora and Quooker, all included in a single quote. Lighting and finishing trades — under-cabinet LED strip, plinth lighting, feature pendants, tiling, flooring and decorating — can be managed by the Deelux installation team, so the customer deals with a single project manager.

Design process and 3D visualisation

The process begins with a free showroom consultation and a free home measure, where the customer discusses how they cook, entertain and live in the space to agree layout and finishes and prepare a full quote. Once approved, the designer turns the brief into photorealistic 3D renders that allow the project to be toured with furniture, colour, worktops, lighting and appliances represented in the actual room. These 3D visuals are included at no cost with every order and are generated from the same CAD drawings used by the Winsford workshop to manufacture.

Guarantee, lead times and price range

The company offers a 15-year guarantee on kitchen furniture, backed directly by those who build it. The site indicates that typical Deelux projects start from around £8,000 for a compact modern layout and can exceed £30,000 for fully bespoke designs with hand-painted framed doors. The stated lead times are 8 to 12 weeks from sign-off to installation.

Showrooms and ratings

Deelux Kitchens has two showrooms: the main one in Chester, at 102 Boughton, opposite Waitrose, and another in Warrington, on Chapel Lane, Stockton Heath. The company presents itself as family-run and British, with manufacturing in its own Winsford workshop, and shows a rating of 4.5 on Google and 4.7 on Trustpilot.

Headquarters and locations

Chester location: 102 Boughton, Chester CH3 5BP

Warrington location: Email: sales@deelux.co.uk