Gemz By Emz

Gemz By Emz: engraved jewellery with personal memory

Gemz By Emz is a small British business based in Essex that has been creating personalised jewellery and gifts since 2011. The firm presents itself as a one-person project led by Emma, who began making pieces in her bedroom and today handles orders from customers across the UK and works with funeral homes nationwide.

Its activity focuses on engraving memories onto jewellery: photographs, handwriting, baby ultrasounds, fingerprints and pet paw prints. The company describes its catalogue as a collection of luxury photo jewellery designed to commemorate both celebrations — the birth of a baby or a wedding — and moments of loss.

Engraving specialities

The firm organises its offering by type of engraving, allowing the customer to choose the memory they wish to capture on the piece:

• Photo jewellery
• Handwriting jewellery
• Fingerprint jewellery
• Handprint and footprint jewellery
• Baby ultrasound jewellery
• Pet paw print jewellery

In addition, the catalogue includes a specific section for ashes jewellery, extending the memorial scope to the incorporation of cremated remains into the pieces.

Product catalogue

The online shop groups its items by product type. Available categories include necklaces, bracelets, bracelet charms, birthstone jewellery, rings, earrings, chains and spares, and jewellery cases. The memorial gifts section includes gift vouchers, keyrings, cufflinks, bridal bouquet charms, wallet cards, trinket boxes, golf ball markers and Christmas decorations.

The catalogue features pieces such as the triple heart memorial necklace with photo, fingerprint and handwriting, or the triple disc necklace with the same engravings, both with an indicated price of £75.00. Also listed are a curb chain necklace with engraved clasp (£54.99), a personalised curb chain bracelet (£44.99), a personalised circle charm bracelet (£84.99), an envelope necklace (£44.99), a heart photo paperclip bracelet (£44.99), a silver heart paperclip bracelet (£79.99), a tiny circle necklace (£59.99), a gold circle photo necklace (£44.99), a gold memorial bracelet (£64.99) and a gold photo personalised bracelet (£44.99).

Customer service and ordering process

The company offers customers the possibility of sending as many photographs as they wish for review before placing the order. The website has a tool to check the suitability of the image and a guide on how to place an order and on engraving guidelines. It also maintains a video channel with tips for choosing the best photograph and showing the effect of the engraving.

Customer service is described as personalised and direct with the founder, who responds to enquiries and bespoke product orders.

Track record and recognition

Gemz By Emz presents itself as an award-winning business. According to its account, in 2026 it is part of Intuit's small business council and attends meetings with MPs and policy makers. The company also states that it creates memorial jewellery for funeral homes across the country and maintains a line of collaboration with the funeral sector.

The firm has a rating of 5.0 out of 5 based on 175 reviews, according to the data shown on its website.

Origin of the project

The founder relates that she started the brand in 2011 in Essex, after a period of anxiety and depression, as a distraction while working as a photographer. The sharing of her first designs on social media led to the first orders. The idea of engraving photographs onto jewellery came from her experience in photography, and the reception among recently bereaved people led to incorporating other engravings, such as handwriting, ultrasounds, pet paw prints and fingerprints.

Location and contact

Office 1020, 321-323 High Road, Chadwell Heath, RM6 6AX · Phone: 07446072393 · Email: info@gemzbyemz.co.uk · Hours: Monday to Friday: 09:00-17:00