Pravins

Pravins, family-owned diamond jeweller since 1969

Pravins is an independent, family-owned jeweller that presents itself as a specialist in fine diamond and gemstone jewellery. The firm was founded in 1969 and its catalogue is built around engagement rings, wedding bands and eternity rings, along with other jewellery pieces. The company combines online sales with in-person service in its boutiques.

Engagement rings: styles, shapes and diamond types

The engagement section organises its offering by style and by cut shape. Styles include solitaire, three-stone, five-stone, cluster, halo and coloured gemstone rings, as well as rings with coloured diamonds and lab-grown diamonds. Available cut shapes include round brilliant, princess, pear, oval, cushion, heart, emerald, marquise and radiant.

Wedding bands, eternity rings and bespoke design

The wedding band section covers diamond-set, shaped, plain and patterned styles. Eternity rings are offered in half eternity, full eternity and coloured gemstone versions. The company states that it offers a bespoke design service to create personalised pieces.

Jewellery, gemstones and metals

The jewellery catalogue is classified by type — new in, dress rings, earrings, pendants and necklaces, chains, bracelets and bangles, and one-of-a-kind pieces — by gemstone and by metal. Gemstones include diamond, sapphire, emerald, ruby, aquamarine, morganite, amethyst, opal and pearl, as well as lab-grown diamonds and plain gold. Available metals are yellow gold, rose gold and white gold, all 18ct. The firm also sells collections with their own names such as Aira, Alchemy, Alyssa, Artemis, Astra, Aurora, Bloom, Bonbon, Camellia, Fleur, Infinity, Nova, Odyssey, Ornella, Pebble, Sahara, Samba, Sweetpea, Theia, Toi Et Moi and Union.

Gifts and selection by budget

The shop groups gift ideas by recipient — for him and for her — and by type of piece, with jewellery sets and proposals featuring diamonds or coloured gemstones. It also allows filtering by price, with sections for gifts under £500, £1,500 and £3,000. Featured categories include pearl earrings, gold hoop earrings, diamond stud earrings, diamond hoop earrings, rainbow sapphire jewellery, tennis bracelets, princess-cut diamonds, 18ct gold earrings and 18ct gold bangles and bracelets.

Montblanc

Pravins distributes Montblanc products, organised by type — writing, leather, cufflinks and accessories — and by collection, including Meisterstück, Sartorial, Starwalker, Special and Limited Editions, Heritage and Extreme 3.0.

Guarantee, finance and purchase conditions

The company offers a ten-year guarantee on its pieces and a bespoke design service. At the time of scanning, the website indicated free UK delivery and 14-day returns. As deferred payment options, the shop showed Klarna Pay In 3 — three payments, the first when the order is confirmed and the following ones after 30 and 60 days —, Klarna Pay Later 30 — a single payment after 30 days — and interest-free finance over 6, 12 or 24 months, with a 10% deposit for purchases over £1,000. The site also publishes buying guides on engagement rings, choosing diamonds — natural or lab-grown —, gemstones, wedding bands and sizes, as well as information on jewellery care, maintenance and repair, delivery, returns and payment options.

Boutiques and customer service

Pravins serves customers through three boutiques — Cardiff, Reading and Milton Keynes — and its online shop. The company offers the possibility of booking an appointment in the boutiques or virtually, and of making enquiries by phone, email or WhatsApp. At the time of scanning, the website warned that the Reading boutique was temporarily closed for refurbishment, with appointments available from Monday 20th of June.