Gold Reserves Jewellers

Gold Reserves Jewellers: Welsh family jeweller since 1992

Gold Reserves Jewellers is a family-owned jewellery business established in 1992, with origins in a market stall. The company presents itself as a business that has built its reputation on quality, value and customer service, and whose owners have over one hundred years of collective experience in the jewellery trade. Its activity combines the sale of new and pre-owned jewellery with the purchase of gold and used jewellery.

Buying and selling gold, coins and vintage jewellery

The business is defined by the buying and selling of gold, gold coins and vintage jewellery. On the buying side, the company purchases unwanted jewellery and offers customers the possibility of getting cash on the spot or trading the value in for new pieces. On the selling side, the catalogue includes new and pre-owned pieces, with a curated selection of vintage jewellery ranging from Art Deco rings to Edwardian pendants, in gold or silver.

Catalogue: collections and categories

The offering is organised into several collections and categories. Featured collections include vintage, gold and silver bullion, Welsh, men's, diamond jewellery, engagement rings, platinum, children's jewellery, Celtic and wedding bands. By product type, the catalogue includes rings, chains, necklaces, pendants, bracelets, bangles, earrings and miscellaneous items. The company notes that it has expanded its offering with a range of contemporary silver, Celtic silver and vintage gold and silver jewellery, responding to a shift in demand away from traditional gold jewellery.

Repair services and mail-in sales

In addition to buying and selling, Gold Reserves Jewellers offers a specialised jewellery repair service and the option to sell jewellery by post. The company also offers free UK delivery on orders over £50, finance options to spread the cost and hassle-free returns within 30 days.

Three stores in South Wales

The company operates three stores in South Wales, located in Cardiff, Swansea and Llanelli. All three open from 9:00 to 16:00. The company describes itself as an independent, family-run business with a presence in these three locations.

Business profile and environmental commitment

Peter Middleton is one of the directors of Gold Reserves Ltd. The company, based in Swansea and Llanelli, in South Wales, has been family-run since 1992. Peter Middleton is presented as a committed environmentalist who completed a BSc (Hons) degree in environmental conservation at Swansea Metropolitan University after six years of part-time study. He has launched several environmental projects, such as establishing a non-profit local produce market, marine litter surveys for the Marine Conservation Society and community litter picks in partnership with Tidy Wales. The company states that it recycled over 175 kg of gold in the previous year.

Locations and premises

Cardiff location: 105-109 Cardiff Central Market, Cardiff CF10 1AU

Swansea location: 35 Swansea Market, Swansea SA1 3PF

Llanelli location: 4 Stepney Precinct, Llanelli SA15 1YN