Sweetzy

Sweetzy, online Pick 'n' Mix and gift sweets shop

Sweetzy is a UK-based online store dedicated to selling sweets, with custom Pick 'n' Mix at the heart of its range. According to its own website, the business was founded in January 2019 out of the difficulty of finding quality Pick 'n' Mix at a reasonable price. Its founder, William, launched the project from a room in his parents' house with a basic website.

From a bedroom to a 4,000 sq ft warehouse

The growth of the business is set out in detail in the company section of the site. In October 2019 the company switched to 100% recyclable packaging, a decision it says came at a higher cost. Rising demand took it from a 200 sq ft office to a 4,000 sq ft warehouse in just four months in early 2020. In 2024 it began operating on TikTok Shop, packing orders live on air, and brought in a product development designer, which allowed it to refresh its Christmas advent calendar, now in its third consecutive year.

Custom Pick 'n' Mix and buying formats

The range is built around several product lines. The main one is configurable Pick 'n' Mix, which lets customers put together their own selection of sweets. Available formats include 250g bags, 1kg mixes and 4kg buckets, as well as bowls, platters, printed glass jars and occasion glass jars. The website includes dedicated configuration tools such as the Pouch Builder, the Giant Cable Builder, the Fudge Builder and the option to design your own glass jar.

Alongside Pick 'n' Mix, the shop offers ready-made sweets: 250g bags of individual sweets, pre-set 250g mixes (Blue Mix, Fizzless Mix, Fizzy And Non Fizzy Mix, Sunset Mix and Under The Sea Mix), 4kg buckets, sweet tubs, pencil tubs, bundles, mystery boxes and a monthly subscription. It also sells fudge, chocolate covered sweets and Flying Saucers in packs of over 200.

Birthday and wedding gifts

A significant part of the range is gift-oriented. The shop groups together birthday options, with custom glass jars (Hands Off, Happy Birthday in pink and blue, Anniversary and Congratulations), custom Pick 'n' Mix bowls and 4kg birthday buckets. For weddings it offers glass jars in packs of 200 and a dedicated Wedding Deals section. The site also runs seasonal Christmas and Halloween collections, as well as a Clearance section.

Shipping, customer service and buying terms

The company says it dispatches within 24 hours as standard and offers free next day delivery on orders over £35. Customer service is handled by email, with a reply within 48 hours from Monday to Friday. The website publishes information on its ingredients and picking policy, refund policy, complaints procedure, FAQs and shipping and delivery terms, and includes Klarna among its payment options. The range shows prices such as 250g mixes at £3.99, the Custom MegaShare Pick 'n' Mix 1kg with 20 fillings at £13.99 or the Custom Pick 'n' Mix Bowl at £9.99, along with occasional discounts on jars and buckets.

Sustainability line and reusable products

The company says its development priority is to expand its reusable products, reduce waste and create longer-lasting gifts without losing the fun element. The recyclable packaging introduced in 2019 forms part of that approach, which the company presents as a commitment to showing that small businesses can also make more sustainable choices.