ReadyWise UK

Emergency freeze-dried food with a European base in the United Kingdom

ReadyWise UK is the European division of the ReadyWise brand, specialising in long-life freeze-dried and dehydrated foods. The company has its European headquarters in the United Kingdom and distributes directly from Germany, according to its own presentation. Its catalogue is designed both for emergency situations — power cuts, floods or other crises — and for everyday use on hikes, camping trips and outdoor activities.

The proposition rests on three features the company highlights: easy preparation by adding hot water, a long shelf life and shipping from the United Kingdom. The products come in buckets and carry bags (DryBag) with servings ranging from 28 to 360 per container.

Catalogue formats and servings

The catalogue is organised by type of meal and number of servings. Among the items the shop displayed were:

• 60-serving bucket of breakfast and main course, in a DryBag, with up to 25 years of shelf life.
• 28-serving bag of breakfast, lunch and dinner, Grab & Go format, for 3 days and 1 person, with up to 25 years.
• 60-serving bucket of lunch and dinner with 13 different recipes, for 7 days and 1 person, with up to 25 years.
• 80-serving bucket of meat and rice, with up to 15 years of shelf life.
• 120-serving bucket of lunch and dinner with 13 recipes, for 7 days and 2 people or two weeks of supply, with up to 25 years.
• 120-serving bucket of freeze-dried fruit, with up to 25 years.
• 120-serving bucket of vegetables (broccoli, sweet corn, green beans and peas), with up to 25 years.
• 120-serving bucket of breakfast with 4 recipes (granola, muesli and strawberry), with up to 25 years.
• 360-serving bucket of coffee, with up to 15 years of shelf life.

The shop also offered a free survival guide and applied a multi-buy discount promotion: 5% off when buying two units and 10% off from three. The prices of the listed items ranged from £89.99 to £329.99, with a limit of ten units per person on the survival guide.

Intended uses beyond emergencies

The company stresses that its meals are not limited to crises: it also presents them as suitable for hiking, camping or power cuts at home. The preparation method consists of adding water, with no need for electricity, and the company sums up its preventive approach in three steps: choose a package according to serving size or daily requirement, store it in a cool, dry place and prepare it with water.

Guarantee and purchase conditions

ReadyWise UK offers a 30-day money-back guarantee for any unopened, unused merchandise, with no questions asked. Payment can be made with PayPal or Klarna, and shipping is from the United Kingdom.

Institutional activity and international distribution

The company's blog reports on activities in the field of civil defence and international distribution. In Gdansk (Poland), a new municipal civil defence and crisis response warehouse was presented, designed to strengthen preparedness for natural disasters and infrastructure failures. Also, during the 33rd International Defence Industry Exhibition MSPO, held in Kielce (Poland), ABC Koncept Sp. z o.o., the exclusive distributor of ReadyWise emergency products in Poland, received an award.