Loyalty Financial Solutions Limited

Loyalty Financial Solutions Limited, mortgage advice in Cambridge

Loyalty Financial Solutions Limited is a financial services firm based in Cambridge (United Kingdom) that focuses on mortgage brokerage and advice. The company presents itself as a financial services provider and supports clients in understanding the available options so they can decide on the product that best suits their needs. Its team offers to meet on the day, time and place that are most convenient for the interested party, with no obligation on their part.

Mortgage products

The firm's offering is organised into four main lines of financing:

• Buying a home: aimed at those looking to move, with an estimate of how much they could borrow, the associated costs and a comparison of market options beyond their current lender, as well as an approximation of the monthly payment.
• First-time buyer: aimed at those starting the path to homeownership, with specific advice for this profile and help in choosing the most suitable mortgage product from the outset.
• Remortgage: designed for those whose current mortgage deal is ending and who fear moving onto the lender's standard variable rate, with a possible increase in the monthly payment; remortgaging early may allow them to switch to another deal or another lender.
• Buy to let: specific mortgages for those buying a property in order to rent it out to one or more tenants, both for new landlords and for those expanding an existing portfolio.

Personal protection and other insurance

In addition to mortgages, the company includes personal protection insurance in its offering, as part of its financial and life planning approach.

Mortgage calculator

The website includes a calculator that allows users to estimate the monthly payment, the total amount, the deposit, the interest rate and the loan term, as well as adjust variables to plan a budget. The firm itself warns that the tool is for illustrative purposes and is not an indicator of whether a mortgage will be granted.

How we work

The company describes its approach as support based on professional knowledge of the market and a customer service that follows every stage of the process. Among its hallmarks it declares personalised strategies, holistic analysis, proactive monitoring and ethical integrity. It presents itself as a proactive and professional company, focused on building long-term relationships based on understanding, knowledge and commitment to the client's progress.

Structure and regulation

Loyalty Financial Solutions Limited is registered in England and Wales with company number 13745002. It operates as an Appointed Representative of Wealthmax Financial Advisers Limited, an entity authorised and regulated by the Financial Conduct Authority (FCA) with number 766509. The firm is listed in the financial services register with number 970960. The company states that all incoming and outgoing calls, both from landlines and mobiles, are recorded to comply with regulatory requirements.

Cambridge offices

The firm declares two registered addresses in Cambridge: one at D1, Grain House, Mill Court, Great Shelford, and another at Paddocks Business Centre, 347 Cherry Hinton Road. Its activity is carried out in the United Kingdom.

Offices and premises

Great Shelford office: D1, Grain House, Mill Court, Great Shelford Cambridge. CB22 5LD

The Paddocks Business Centre office: Suite 6, Lincon House, The Paddocks Business Centre, 347 Cherry Hinton Road, Cambridge, United Kingdom, CB18DH