Naked Dog

Naked Dog, frozen raw food for dogs and cats

Naked Dog is a British company dedicated to the production and manufacture of frozen raw food for dogs, with a range that also includes cat food. The company presents itself as a team made up of dog owners and maintains that feeding pets deserves the same attention as feeding people. Its catalogue is built around natural recipes, free from artificial additives and preservatives, and a subscription and box purchase system.

Product ranges

The offer is organised by ranges and formats, with options for both puppies and adults:

• Original: raw meals for dogs, with products such as Kangaroo 500 g, Pork 500 g bone-free, Beef & Kangaroo 500 g and Beef 500 g.
• Naked Pup: recipes specifically for puppies, ground more finely than adult recipes and containing chicory to support digestion.
• Superfoods: raw meals for dogs with additional ingredients.
• 80/10/10 Pure: raw blends for dogs.
• PetEat: a line of raw meals for dogs.
• Nakeddog Fresh: recipes gently steamed and then frozen, as an alternative to raw food.
• Raw cat food.
• Treats, bones and bone broth: ambient snacks, raw treats and bones, as well as bone broth.
• Cold Pressed: cold-pressed food, made at lower temperatures than traditional processes.
• Raw food boxes: such as the 5 kg ‘This Is It’ box, the 5 kg taster box and the raw treats bundle.
• Samples and brand merchandise.

Subscription shopping and custom boxes

The site allows you to build your own box and take out subscriptions on a monthly, fortnightly or weekly basis. The company presents subscription as a way to maintain your pet’s feeding routine and manage spending. It also has a refer a friend programme and a raw food calculator as a support tool for customers.

Delivery and logistics

Naked Dog sells its products with home delivery and offers free shipping on orders over 5 kg. Next-day delivery is available Monday to Saturday. The company also has a stockist locator for those who prefer to buy in person.

Practical product information

On its website, the company answers frequently asked questions about using raw food. It notes that puppies usually move to adult meals between 10 and 13 months, depending on breed and individual growth rate, and that the Naked Pup range contains a higher percentage of meat. It states that raw food can be given to dogs of any age or breed, as they share the same digestive system, and that the food keeps in the fridge for three to four days, with the same hygiene rules as raw meat for human consumption. The texture of its recipes is described as medium-ground minced meat, neither fine nor coarse. The company states that its products contain no artificial additives or preservatives and that it has more than forty years of experience making meals with meat.

Informative content

The site maintains a blog with articles on raw feeding, sustainability, guidelines for serving the product and canine behaviours such as eating grass. It also publishes a raw feeding guide and a section on how its approach differs from other alternatives on the market.

Company structure and health control

The business operates under the name Natural Dog Food Direct, based at Grove Lane, Elmswell, Bury St Edmunds, Suffolk. The company operates with registration from the Animal and Plant Health Agency (the executive agency of Defra) under number 38/393/8101 and with ABP/PTF registration number 10856002. Its catalogue is sold mainly through the online shop.

Location and contact

Grove Lane, Elmswell, Bury St Edmunds, Suffolk IP30 9HN · Telephone: 01359 242500 · Email: info@nakeddog.co.uk