Dooo

Dooo, at-home hairdressing booked through an app

Dooo is a Bristol-based platform that connects clients with local stylists to provide haircuts at home, at the workplace or any location the user chooses. Booking is managed through a mobile app available for iOS and Android, and there is also the option of an in-salon appointment through Fresha. The company presents itself as an all-inclusive service that aims to give clients control over who, where, when and how they receive their haircut.

A model designed for comfort and inclusion

According to the platform's own information, the service is designed for people with reduced mobility, for those who experience various forms of social anxiety and for those who have faced discrimination in the hairdressing industry on the grounds of race, gender or hair preference. It also targets those who simply prefer to avoid the atmosphere and attention of a traditional salon. The company sums up its approach with the slogan "Hair Has No Gender" and offers cuts adaptable to every hair type.

How it works and commissions

The process is structured in four steps: find local stylists through the app, book and discuss special requests, pay and receive the service. Dooo states that it does not apply salon or shop fees and that stylists pass those savings on to the client. The platform notes that its commission is 20%, compared with the approximately 40% that, according to its presentation, conventional salons charge.

Vetted stylists and training academy

The company states that all stylists undergo a vetting and security check process before joining. It also has its own academy with refresher, long hair, short hair, all-rounder and curly/afro courses, with one-hour lessons and one- to two-week programmes. The platform also offers an information pack for stylists interested in joining.

Background and work of the founder

The founder, Jess Palfrey, recounts on the site that she served in the army before training as a stylist and that she has cut hair in different parts of the world, from the bottom of the sea to the summit of Everest. That experience led her to create an all-inclusive platform where the client decides who cuts their hair, where, when and how.

Services available

• Haircut at home, at work or at the location chosen by the client.
• In-salon appointment booking through Fresha.
• Mobile app for iOS and Android with booking and appointment management.
• Training courses for stylists: refresher, long hair, short hair, all-rounder and curly/afro.

Location and contact

Phone: 07719 192617