Freyja Fit

Freyja Fit, women's strength equipment with pastel aesthetics

Freyja Fit is a British gym equipment brand aimed specifically at women, founded in 2024. Its offering combines quality strength training equipment with an aesthetic in pastel and pink tones, moving away from the dark and neutral design typical of the sector. The company operates from Bristol and distributes in the United Kingdom through its online store.

Product catalogue

The catalogue is organised into several product families:

• Dumbbells: Signature Hex and neoprene models, as well as storage solutions.
• Plates and barbells: bumper plates, weight plates, barbells and barbell accessories.
• Strength training: benches, kettlebells, wall balls, functional trainers, racks and rigs, including squat racks.
• Pilates and yoga: Pilates equipment, Pilates reformers, accessories and yoga mats.
• Flooring: gym flooring tiles.
• Glute machines and cardio accessories.
• Accessories and gifts: socks, resistance bands, skipping ropes and gift sets.
• Outlet: discounted bumper plates and dumbbells.

Solutions for commercial gyms and studios

In addition to selling individual pieces, Freyja Fit specialises in complete gym fit-outs, from flooring to finish. Its projects include premium EPDM flooring from the Slate Serenity range, racks and rigs, cardio and glute machines, complete packages of dumbbells, barbells, plates and kettlebells, as well as accessories and finishing touches to achieve a cohesive look. The company offers advice to plan the space and budget, and states it has worked with gyms such as Pink Power House, Renew and FitterBodyLadies.

Home spaces and boutique studios

The firm also serves boutique studios, personal training studios and home spaces. For the latter, it offers everything from individual pieces to complete home gym packages, designed for garages, spare rooms or garden gyms. For small spaces, it sells workout kits and accessories such as dumbbells, mats, resistance bands and skipping ropes.

Brand origin and approach

The company was created by Lisa, its founder, with the stated aim of making gyms more welcoming and female-focused, and of helping more women feel confident in strength training. The brand links strength training with physical and mental wellbeing at stages such as pregnancy, postpartum and menopause. Freyja Fit presents itself as more than an equipment supplier: according to its own description, it seeks to change mindsets and support women who lift weights.

Guides and resources

The site includes guides on home gyms, fitness studios and Pilates reformers, as well as case studies of commercial and home gyms. The company also offers financing options and a work-with-us programme for professionals.

Location and contact

Manor Farm, Green Lane, Failand, Bristol, BS8 3TP · Phone: 0330 043 5535 · Email: info@freyjafit.co.uk