Frenchic Paint

Frenchic Paint: chalk paints for furniture, walls and outdoor surfaces

Frenchic Paint is a British brand specialising in self-priming, eco-friendly chalk paints, sold through its online shop and a network of more than 500 stockists in the UK and other countries. The company operates under the legal name Vintiquities Limited, with registration number 09025388 and registered office at Computershare Governance Services, The Pavilions, Bridgwater Road, Bristol BS13 8FD.

Paint ranges

The catalogue is organised into several main ranges:

• Al Fresco: chalk paint for indoor and outdoor use, with an ultra-matte finish and more than 40 colours available, including five limited-edition shades. This range received the 'Highly Commended' award in the 'Best Paint: Garden and Exterior' category.
• Chalk Wall Paint: chalk paint for walls.
• Original Artisan: furniture paint line.
• The Lazy Range: self-priming furniture paint.
• Trim Paint: soft satin finish paint for woodwork and trim.

In addition to paints, the shop offers top coats and waxes, brushes and accessories, bundles and kits, colour charts and samples, decorative stencils, gift vouchers, merch and gifts, and self-adhesive vinyl wraps for furniture and surfaces.

Finishes and paint types

Available finishes include matte, metallic, satin, weatherproof and washable. By application type, the range covers furniture, wall, outdoor, metallic and decorative paint. The company also sells self-adhesive vinyl wraps for furniture, cupboards and cabinets, worktops and countertops, and surfaces.

Applications by room and project

The website organises products by room or project: kitchen, dining room, living room, bedroom, kids room, nursery, hallway, bathroom, cloakroom/toilet, home office, utility room and outdoor. Indoor projects include kitchen cupboards, wardrobes and cupboards, fireplaces and surrounds, furniture, radiators, wooden floors, doors, skirting and woodwork, walls and ceilings. Outdoors, the range covers cladding and fascias, exterior doors and front doors, garden furniture, fences, sheds and decking, as well as UPVC doors and windows.

Stockist network and presence

Frenchic Paint distributes its products through more than 500 high street stockists, described by the company as passionate and knowledgeable about the brand, offering advice at every stage of the decorating project. The company also has a programme to become a stockist and a login area for existing stockists.

Experts and advice

The brand has brought on board four paint experts (Abi Hugo, Jen Devaney, Karen Jones and Kayleigh Sherbourne) who share tips on colour combinations, creative effects, DIY techniques and design inspiration. The website offers practical guides, how-to videos and a project gallery, as well as an FAQs section.

Partnership with Samaritans

Frenchic Paint has a partnership with Samaritans, an organisation dedicated to suicide prevention and emotional support. 10% of sales from the colours in the 'Frenchic for Samaritans' collection goes towards funding the work of this organisation. The company links this partnership to the benefits that decorating, painting and upcycling bring to wellbeing and mental health.

Awards and reviews

The company has received the 'Highly Commended' award in the 'Best Paint: Garden and Exterior' category for its Al Fresco range. The website also shows an excellent rating on Trustpilot and an awards and recognition section.