Procoal

Procoal, British natural cosmetics with a focus on active ingredients

Procoal is a skincare brand operating in the United Kingdom under the company name Bayagan Group Ltd, registered in England and Wales. The company presents itself as a brand born in 2016, when its founders —a married couple— started the project with a desk and an idea. According to information on its own site, more than 500,000 men and women use its products daily, and the brand claims to be trusted by more than 250,000 users in the United Kingdom.

Product catalogue and categories

The online store organises its offering into several product families, with a catalogue covering facial, body and hair care. Featured categories include daily creams, serums, face masks, exfoliators, cleansers, toners, shampoo bars, deodorants, body care products, gift sets and teeth whitening products.

The site also structures navigation by specific skin concerns, which gives an idea of its target audience: acne and blemishes, dark circles and puffiness, dry skin, dull skin, oily skin, hyperpigmentation, redness and irritation, sensitive skin, visible pores, wrinkles and fine lines, and blackheads.

Featured products and new launches

Recent launches shown on the website included Marine Biome Daily Cream, Peel & Glow Exfoliant and Glycolic Glow Toner. In the most popular serums section are Midnight Rescue Elixir, Overnight Retinol Serum, Anti-ageing Eye Serum and 10% Vitamin C Serum. The shampoo bar category includes Moroccan Shampoo Egg, Marine Algae Shampoo Egg, Wild Neroli Shampoo Egg and Silk Rouge Shampoo Egg.

Face masks listed include Charcoal Face Mask, Pink Clay Face Mask and Overnight Face Mask. Cleansers and exfoliators include Charcoal Face Scrub, Salicylic Egg Cleanser, Glycolic Glow Toner and Glycolic Face Wash. Body care includes Premium Peel Away Foot Mask, French Rose Exfoliating Egg, Verbena Exfoliating Egg and Seaweed Exfoliating Egg. Prices shown in the catalogue at the time of analysis ranged from £6.99 to £19.99 for most items.

Ingredients and technical approach

The brand's communication revolves around the use of natural ingredients and exfoliating acids. The site explicitly mentions ingredients such as AHAs, BHAs, glycolic acid, salicylic acid, retinol, niacinamide, mandelic acid, lactic acid, ferulic acid and oils. The brand maintains an educational section called Skin Ingredients School, aimed at explaining how to read and interpret cosmetic product labels and the role of each active ingredient.

Educational content and community

Procoal publishes a blog, The Beauty Insider's Blog, coordinated by an in-house brand expert, Jessica C. The articles address combinations of active ingredients and frequently asked questions, with examples such as the compatibility between niacinamide and mandelic acid, between glycolic and mandelic acid, or the use of lactic acid on hands and its nighttime application. This content is presented as supporting material for those seeking guidance on routines and ingredient combinations.

Corporate structure and registration details

Procoal is a trading name of Bayagan Group Ltd, a company registered in England and Wales with company number 10271296 and VAT number GB248023422. The contact address listed on the website is Unit 9 Westergate Business Centre, Westergate Road, Brighton, BN2 4QN, while the registered office is at The Old Casino, 28 Fourth Avenue, Hove, England, BN3 2PJ.

Shipping and international presence

The store offers free UK shipping on orders over £30. The site's currency selector allows transactions in currencies from multiple countries across Europe, the Americas, Asia and Oceania, indicating that the brand handles international orders beyond the British market.

Location and contact

Unit 9 Westergate Business Centre, Westergate Road, Brighton, BN2 4QN · Phone: 01273604035 · Email: support@procoal.co.uk