Sonic Direct

Sonic Direct: appliances and electronics in Bradford

Sonic Direct is a retailer of domestic appliances and consumer electronics operating in the UK. Its catalogue ranges from large kitchen and laundry appliances to televisions, audio equipment and small household appliances. The company sells both own-brand products in the sector and leading international brands, and offers the option to buy online or in its physical store, known as the Sonic Megastore.

Major appliances: laundry, refrigeration and cooking

The laundry and dishwasher range includes washing machines, washer dryers, tumble dryers and dishwashers, both freestanding and integrated, plus accessories for these appliances. In refrigeration, the store offers fridges, freezers, fridge freezers, American fridge freezers, chest freezers and wine coolers, with freestanding and integrated options. The cooking section brings together gas, electric and dual fuel cookers, range cookers, built-in ovens (single, double, built-under and compact), microwaves, gas, electric and induction hobs, hoods, splashbacks and built-in accessories such as warming drawers and built-in coffee makers.

Small appliances, cleaning and personal care

The small kitchen appliance section includes microwaves, air fryers, irons and garment steamers, kettles, toasters, coffee makers, juicers, blenders, multicookers, fryers, food processors and grills. Heating and cooling appliances such as heaters, electric blankets, air conditioners and purifiers, fans and dehumidifiers are also sold. In personal care there are hair dryers, straighteners and stylers, and shavers. The cleaning and floorcare area covers upright, cylinder, handheld and cordless vacuum cleaners, floor cleaners, steam cleaners, robot vacuum cleaners, window vacuum cleaners and accessories.

Televisions, audio and connected home

In vision and entertainment, the catalogue offers 4K Ultra HD, 8K Ultra HD, OLED and QLED televisions, soundbars, DVD and Blu-Ray players and recorders, home cinema systems, digital TV boxes, stands and accessories, aerials, audio visual cables, remote controls and dongles, speaker stands, TV stands and wall brackets. The audio and home cinema section includes soundbars, wireless audio, hi-fi systems, separates and turntables, speakers, DAB radio, clock radio and portable audio, as well as headphones. In smart technology for the home, there are home telephones, smart lighting, smart security and Quooker taps, with 3 in 1 boiling water models and sink and tap accessories.

Brands and promotions

The store works with a wide range of brands, including Beko, Belling, Blomberg, Bosch, Candy, CDA, Culina, De'Longhi, Dreame, Dyson, Fridgemaster, Haier, Hisense, Hoover, Hotpoint, Iceking, Indesit, LG, Liebherr, Montpellier, Neff, Ninja, Numatic, Panasonic, Rangemaster, Samsung, Shark, Sony, Stoves, TCL, Vax and Whirlpool. The site features promotions and cashback or extended warranty campaigns from some manufacturers, such as TCL, Samsung, LG, Stoves, Belling, Hisense, Bosch, Sony, Hotpoint, Liebherr, Panasonic, Neff, Blomberg and Beko, as well as a selection of clearance deals and big savings.

Buying, delivery and services

Sonic Direct allows online orders and offers free UK-wide delivery, plus the option to reserve and collect in store. The company also provides installation and recycling services, and has a finance programme and protection plans. The company operating under the Sonic Direct brand is Sonic Megastore Limited, which acts as a credit broker authorised and regulated by the Financial Conduct Authority (register number 671048). Finance is provided by Novuna Personal Finance and PayPal Credit.

Customer service and opening times

The company handles enquiries through its phone line and customer service. The megastore and sales line are open Monday to Friday 9:00am to 6:00pm, Saturday 9:00am to 6:00pm and Sunday 10:30am to 4:30pm. Customer service is available Monday to Friday 9:00am to 5:00pm.

Location and contact

Sonic Direct, Ingleby Road, Bradford, BD8 9AN · Phone: 01274 575000