Rowell Rocks Ltd

Rowell Rocks, British crystal and mineral wholesaler since 1990

Rowell Rocks Ltd is a direct importer of crystals, minerals and gemstone jewellery operating as a wholesaler for independent retailers. The company presents itself as one of the UK's leading crystal importers and serves shops both in the UK and abroad. Its activity dates back to 1990, when it started in Marilyn Rowell's garage, and it remains a family-run business.

Catalogue for retailers

The range is organised into several product families. The minerals and crystals section includes geodes, druze and clusters, rough rock, display pieces, crystal churches, gemstone trees on stands and carvings. Within carvings are palmstones and thumbstones, polished points and obelisks, spheres and eggs, hearts, freeforms, animals, pyramids, angels, buddhas, skulls, merkabah, stars, towers and slices.

Jewellery covers necklaces and pendants, earrings, rings, beads, chains and cords, bracelets and a 925 sterling silver collection. The catalogue is completed with wellbeing items such as chakra products, wands, pendulums and dowsers, orgonites, sage and incense, runes, spells and oracles, charging plates and bowls, and dreamcatchers. Homeware includes bookends, dreamcatchers, incense holders, tealight holders and statement pieces.

The wholesale shop also includes counter boxes, bags, pouches and stands, pocket money and white label items, keyrings, the zodiac collection and a selection of new lines. Among the new lines announced on the site are chip bracelets, chakra pendants and pendulums, amethyst, rose quartz and clear quartz bullet pendants and pendulums, sheen obsidian bead bracelets, large lilac satin pouches, clear quartz drinking glasses, black obsidian and amethyst drinking glasses, chips of various stones, aura flower agate hearts, orange calcite cut base points and blue jasper, natural agate geodes and a bloodstone sphere.

Direct import and Brazilian origin

The company defines itself as a direct importer and states that it maintains long-standing relationships with crystal mines in Brazil. According to its account, it travels regularly to the mineral south of Brazil to visit mines and warehouses and personally select stock. It presents this direct relationship as a differentiating factor in the British wholesale market and as a guarantee of quality and competitive pricing.

Commitment to ethical sourcing

Rowell Rocks declares that it prioritises verified and sustainable suppliers, maintains stable business relationships based on trust and does not sacrifice quality for cheap or non-authentic alternatives. The company states that it respects fair prices at every link in the supply chain and frames these practices within a commitment to fair trade.

Trade terms and ways to buy

To access prices, it is necessary to register a trade account; approval is carried out within one working day. The minimum order in the online shop is £50, excluding VAT, and UK delivery is free for orders over £150, also excluding VAT. The company indicates that it processes most orders the same day.

Customers can buy remotely via video call with the sales team, receive a visit from the crystal van that travels the country or take part in the live sales that the company organises on social media. It is also possible to visit the Bradford showroom by appointment, where exclusive discounts of up to 20% and flexible weekday and weekend options are offered.

For international shipping, the site indicates selecting the invoice gateway option, after which a shipping quote to the destination is provided. Shipping is charged at cost price and is carried out with UPS and DHL, with real-time tracking by email.

Showroom and presence at trade shows

The headquarters and wholesale showroom are located in Greengates, Bradford, in West Yorkshire. The company also takes part in trade shows and industry events, according to the information on its website.

Location and contact

Albion Mills / Bizspace / Albion Road / Greengates / Bradford / West Yorkshire / BD10 9TQ · Telephone: 01274 265 880 · Email: info@rowellrocks.co.uk · Hours: Visits by appointment, with flexible weekday and weekend options.