Turtle Wax

Turtle Wax, cleaning and detailing products for cars

Turtle Wax is a car care products brand that presents itself as an award-winning company active in the market since 1944. Its catalogue is organised around cleaning, protecting and restoring the vehicle, both on the exterior and in the cabin, and is sold through its online store for the United Kingdom.

Brand origin and history

The website places the company's founding in 1944, when Ben Hirsch set out to solve an everyday problem for drivers. The firm links that origin to a consumer-focused philosophy that, according to its own account, still guides every innovation. The story goes back to the first bottled car wax, and the company describes itself as North America's favourite car care brand and the sales leader in several categories, claims that correspond to its own presentation.

Exterior cleaning and restoration

The exterior range spans from heavy-duty cleaners and extreme foams to pH-neutral shampoos and pre-wash formulas. It also includes wash and wax one-step products and waterless options. The restoration section features bug and tar removers, headlight restorers, metal and chrome finishes, scratch repairers and products specifically for trim.

Protection, wheels and paint correction

The protection catalogue brings together coatings, detailers, liquid and paste waxes, sealants and spray wax and sealant. For wheels and tyres, it offers cleaners, shine coatings and protectants against brake dust and road dirt. In paint correction, it includes compounds and the Color Magic line.

Interior care and accessories

The interior section covers carpets, mats and upholstery, cleaners and disinfectants, detailers, protectants, odour elimination, leather care with cleaner and conditioner, and glass cleaning for both interior and exterior. The brand also has a Hybrid Solutions line, with interior and exterior variants, car care kits and accessories such as brushes, buckets, microfibre towels, sponges and mitts.

Online store and informative content

The store operates in pounds sterling and allows you to select your region from the United Kingdom, Guernsey, Isle of Man and Jersey. The site indicated free shipping on orders over £20, a 15% discount on the first order when subscribing and a points programme for purchases. The catalogue showed products such as Hybrid Solutions Pure Bead 473 ml, 1 & Done Detailer 500 ml, Renew & Restore Wipes 8-pack and Hybrid Solutions Ceramic Spray Coating 500 ml. The website is completed with articles on seasonal vehicle maintenance and a section to find distributors.

Location and contact

Turtle Wax Europe Ltd, 4th Floor Alaska House, Atlantic Business Park, Dunningsbridge Road, Bootle, Liverpool, L30 4AB