Expect Amazing

Expect Amazing, online children's bookstore for readers in the United Kingdom

Expect Amazing is an online bookstore based in the United Kingdom that presents itself as a company dedicated to researching, recommending and selling children's and young adult books. Its catalogue is organised by age and by school year, and combines direct sales with special prices for schools and parent-teacher associations (PTAs). The company states that it works with charities to make reading accessible to all children.

Book catalogue by age and school stage

The shop structures its offering into broad age and educational level blocks. For early readers it includes board books, picture books and character collections such as Disney, Disney Princess, Peppa Pig, Thomas & Friends, Mr Men/Little Miss, Fireman Sam and Winnie the Pooh. In fiction, the catalogue is divided into KS1 (5-7) and KS2 (7-11) fiction, with subcategories for general early readers, picture books, history, thriller/mystery, graphic novels, sci-fi/fantasy, classics, collection/packs and multicultural. There is also a section for 12+/young adult, as well as joke books and rhymes/poetry.

In non-fiction there are biographies/autobiographies, early learning (toddler books), history, hobbies/interests, games & puzzles, self-help/motivational, atlas, dictionaries & thesaurus, human body, dinosaurs, nature and environment, sports, world religion/festivals, STEM, early readers, space, geography and educational workbooks. The Little People Big Dreams collection and multicultural books have a prominent presence.

The catalogue is completed with activity and sticker books, colouring, puzzles, LEGO, character books, search & find, and a toys and games section.

Selection by age and school year

The shop allows purchases by age range (0-3, 3-5, 6-8 and 8-11 years) and by school year: Reception and Year 1 to Year 6. It offers school bundles, recommended reads, titles on multiculturalism and diversity, an autism awareness book, book protectors and class sets organised by year.

Offers and seasonal campaigns

The site shows sections for general offers, starting school offers, Halloween offers and a Christmas 2026 campaign with a specific catalogue for preschool/nursery and for Reception and Year 1 to Year 6. The Christmas campaign is presented as a teacher-approved catalogue, organised by year, with a £1 Christmas catalogue available only to schools and PTAs and with part-funded prices. There is also a search section and a toys and games section.

Prices and conditions for schools and PTAs

The site indicates that schools and parent-teacher associations must log in to see part-funded prices. The shop displays prices in pounds sterling (GBP) and allows selecting country or region among United Kingdom, Ireland and Jersey. Featured products include titles such as Last Wild (£7.99), Encyclopedia of Very Important Dinosaurs (£14.99), Carroll: Letters from the Lighthouse (£7.99), a Blyton Famous Five graphic novel pack (£24.99), All About Feelings (£9.99), All About Diversity (£9.99), Christmas Wordsearches for Kids (£1.50, reduced from £5.99), Burn (£7.99) and Ear Worm! (£12.99).

Community initiatives and access to reading

The company states as its mission that all children should have access to books and affirms that books change lives because they build confidence, spark imagination, strengthen literacy and support emotional wellbeing. It notes that many schools have stretched budgets and that too many children grow up without books at home. Looking ahead to the National Year of Reading 2026, Expect Amazing says it works in partnership with schools, charities and local businesses to increase access to books through two avenues: Right to Read, aimed at strengthening school libraries and shared reading spaces, and Gift a Read.

Service and logistics

The site highlights four service commitments: dedicated customer service, secure payments, reliable shipping and exclusive prices for schools. The shop operates with a shopping cart and allows logging in or registering to access specific conditions.

Location and contact

Phone: +44 7711 832668 · Email: support@expectamazing.co.uk