The Happy Puzzle Company

The Happy Puzzle Company: family puzzles and games in the UK

The Happy Puzzle Company is a British retailer dedicated to selling puzzles and board games for the family. The company presents itself as the UK market leader in this segment and notes that a significant part of its catalogue is sold exclusively in the UK through its shop. According to its own description, many of the products are developed by an in-house team of puzzle experts and designers, while others are acquired exclusively from international suppliers.

Puzzle and game catalogue

The offering spans several product families. In the puzzles section, highlights include 500 and 1000 piece jigsaws, personalised puzzles made from your own photos, historic city and county maps, Jigraphy maps, postcode jigsaws and football club puzzles. It also includes the Best of British collection, A-Z city maps, the I Love... series, Mike Jupp designs, The Chaos Collection and Christmas-themed puzzles.

In board games and cards, the catalogue features titles such as The Genius Collection, escape room games, family card games, family board games, Traitors Games and Harry Potter-themed offerings. It is completed with word, maths and shape games, 3D model construction kits, creative crafts, Montessori toys, sensory toys and garden and outdoor items.

Selection by age and brand

The shop organises part of its catalogue by age ranges, from under threes to 16 years and adults, with specific sections for boys and girls of each age. It also allows filtering by number of players, price range and age using a gift finder. Brands distributed include Happy Puzzle, SMART Toys & Games, Asmodee, University Games, Puzzle Post, Clementoni, TOMY, Skillmatics, Professor Puzzle, One For Fun, Thames & Kosmos, Funtime, Cryptic Killers, TOSSIT, Go On, Make Me, Vivid/Goliath, Wilton Bradley, Coach House Partners, Educa Borras, Kid Antics, Gibsons, Little Acorn, Hooteanny, Jumbo, CreativaMente and Eugy.

School programmes and activities

In addition to retail sales, the company offers programmes and resources for schools, as well as puzzle challenge days and workshops. It has a wholesale section and an affiliate section.

Customer service and shipping

Customer service is available Monday to Friday. The shop offers free shipping on orders over £60 and the option of instalment payments via Clearpay. It also publishes an annual catalogue, which at the time of analysis corresponded to the 2026/27 season, and maintains a blog with activities and monthly competitions.

Location and contact

Phone: 020 8953 4484 · Email: enquiries@happypuzzle.co.uk