Medical Communications

Medical Communications, a publisher specialising in pharmacy and healthcare in the United Kingdom

Medical Communications is a British publisher focused on the pharmaceutical and healthcare sector. Its activity combines periodical publications and professional events, with national coverage articulated through regionally focused titles. The company presents itself as the leading regional publisher for pharmacy in the United Kingdom and states that it maintains strategic partnerships in Scotland, Wales, Northern Ireland and, more recently, England.

Regional publications

The publishing catalogue includes four publications: Northern Ireland Healthcare Review, Scottish Pharmacy Review, Welsh Pharmacy Review and English Pharmacy Review. The first is described as Northern Ireland's only regional healthcare magazine dedicated to professionals in the sector. Each title covers current affairs in its respective health system, an approach that the company considers increasingly relevant because the health systems of the constituent nations are evolving at different rates and in different directions.

The publisher maintains that this model helps to unite the pharmacy community in each territory by focusing on the issues that are specific to it, and advocates an editorial line that addresses the issues that matter to pharmacists rather than limiting itself to neutral positions or those aligned with large corporate operators.

Awards and sector events

Medical Communications organises annual award ceremonies for the pharmacy and healthcare field. These include the Northern Ireland Healthcare Awards, which the company describes as firmly embedded in Northern Irish tradition, the Welsh Pharmacy Awards, which recognise achievements in the sector in Wales, and the Scottish Pharmacy Awards, presented as a platform to give visibility to the work of professionals. The company notes that participation in these awards grows every year.

Editorial approach and relationship with the sector

The publisher describes its approach to community pharmacy as innovative, paying attention both to collaboration with other healthcare professionals and to interaction with primary and secondary care. It notes that, in the past, many pharmacists, especially independent contractors, worked in isolation, and stresses the need to reduce barriers and build strong working relationships with other primary care specialists.

Informative content

The company's website publishes news and updates on health research. Among the content featured are pieces on the discovery of new routes for antibiotics through gene editing, promising advances in the treatment of peanut allergy, the advisability of frequent blood glucose testing in people at low risk of diabetes, a new treatment for adult patients with a rare and potentially life-threatening blood disease, and the unfavourable cost-effectiveness assessment of a new migraine drug according to the NICE draft guidance.

Commercial contact

The company indicates that commercial opportunities in its products can be discussed with its sales team. Its headquarters are in Birmingham, United Kingdom.

Suite 15 45 High Street Birmingham B1 1AA United Kingdom · Email: contact@pharmacy-life.co.uk