Diamond Quarter

Diamond Quarter, diamond jewellers in Birmingham's Jewellery Quarter

Diamond Quarter is a jewellery shop specialising in diamonds with a showroom in the heart of Birmingham's Jewellery Quarter, an area internationally recognised for its jewellery-making heritage. The company trades under the name Apex Jewellers Ltd, operating both in a physical store and in e-commerce.

The team states it has more than a decade of experience in the diamond and precious metals trade, and presents itself as one of the most unique and reputable jewellers in Birmingham. Its premises are located in a landmark building in the new Golden Square area, a development that uses materials and designs inspired by the local industries for which the district is known.

Collection: rings, diamond jewellery and gemstones

The range is organised into several product families, with options in both natural and lab grown diamonds:

• Engagement rings: solitaire, shoulder halo, trilogy, vintage, gemstone, 5 stone, 7 stone, cluster and bridal styles. Diamonds are selected in round, princess, emerald, oval, pear, marquise, heart, cushion, asscher and radiant cuts.
• Wedding rings: styles for women and men, in plain metal, diamond set or with a patterned finish.
• Eternity rings: half eternity, 60% eternity and full eternity versions, also with gemstone and lab grown diamond options.
• Jewellery: earrings (stud, halo, cluster, hoops, drop), pendants (solitaire, halo, heart, cross, designer, initial), bracelets (tennis, designer, bangles) and pieces with gemstones or lab grown diamonds.

Available metals include white gold, yellow gold, rose gold and platinum.

Bespoke design and in-store service

In addition to its collection, Diamond Quarter specialises in creating bespoke designs tailored to the customer's preferences. The company offers an online ring design service that allows you to select the stone and setting for a large part of its jewellery, so that each piece is tailored to the taste of the person commissioning it. In the showroom you can see exclusive pieces that are only sold through Diamond Quarter, as well as a selection of gemstone items.

In-store service is complemented by appointment, with its own advisors guiding the visit. Services listed include ring resizing, engraving, complimentary luxury packaging and free insured delivery. Online purchases come with free 30-day returns.

Finance and purchase terms

The company offers finance options to spread the cost of purchases. For engagement ring finance transactions, Apex Jewellers Ltd, trading as Diamond Quarter, acts as a credit broker and only offers products from Secure Trust Bank PLC under the V12 Retail Finance brand. Apex Jewellers Ltd is authorised and regulated by the UK Financial Conduct Authority as a broker, not as a lender, with FCA registration number 731081. Credit is subject to affordability, age and status checks, and a minimum spend applies.

The catalogue showed an autumn promotion with up to 30% off everything in store and 10% off made-to-order items, with applicable terms.

Company and contact details

The company is registered in England and Wales with number 5297666 and VAT number 824525534. Its registered office is 115 Vyse Street, Hockley, Birmingham B18 6LP. The showroom is located at The Golden Square, Warstone Lane, Birmingham B18 6JW.

The Golden Square, Warstone Lane, Birmingham B18 6JW · Phone: 0121 638 0200 · Opening hours: Monday to Saturday: 10:00 – 17:00. Sunday: 10:30 – 15:00. Bank holiday 26 August (Monday): 10:30 – 15:00.