Lee Longlands

Lee Longlands, home furniture since 1902

Lee Longlands is a British furniture retailer that presents itself as active since 1902, with more than 120 years of history. Its offering is built around seven showrooms distributed across England and an online store, and covers living room, dining room and bedroom furniture, storage, accessories and flooring.

The company operates under the registered name Lee Longland and Company Limited and identifies itself as a credit broker authorised and regulated by the Financial Conduct Authority (FRN: 697506), without acting as a lender.

Sofa and armchair catalogue

The sofa section is organised by design, size and material. It includes corner sofas, recliner sofas and sofa beds, as well as two, three and four seater models, in fabric and leather versions. These are complemented by footstools and a wide range of seating: accent chairs, dining chairs, high back chairs, recliner chairs, snuggler chairs, bar stools and benches, available in fabric, leather and velvet.

Dining, bedroom and storage

For the dining room it offers fixed and extending tables, dining table sets, bar tables, office desks, coffee tables, console tables, side tables and dressing tables. In the bedroom it sells all types of beds — divan beds, divan bases, bedframes and ottoman beds — in single, double, king size and super king size, together with hybrid mattresses, memory foam mattresses and pocket spring mattresses, and headboards in the same sizes. Sleep accessories include mattress toppers and protectors, pillows and duvets.

Bedroom furniture is completed with wardrobes, chests of drawers, bedside tables and dressing tables. The storage section brings together sideboards, TV and media units, bookcases, display cabinets and cupboards, with brands such as Rauch and Wiemann.

Accessories, flooring and represented brands

The company sells rugs, lighting, mirrors, artwork, clocks and scatters, as well as flooring and carpets. In this category it works with Palio Express LVT and Luvanto LVT, in addition to flooring brands such as Abingdon, Associated Weavers, Brintons, Brockway, Riviera and Ulster.

Among the furniture and sleep brands it distributes are Ercol, Harrison Spinks, Hypnos, Sleepeezee, Tempur and Vispring, prominently mentioned in its communications, as well as Alf Italia, Bontempi, Duresta, Emma Sleep, Gallery Direct, G Plan, G Plan Vintage, Gascoigne, Habufa, Himolla, Kartell, Nardi, Nicoletti, Parker Knoll, Richmond Interiors, ROM, Spink & Edgar, Stone International, Stressless, Tetrad, Venjakob, Vogue Williams and Wiemann.

Services: delivery, design and interior design

Lee Longlands offers a delivery service it calls White Glove Delivery and a quick delivery option for products available within 14 days. It also has an interior design service and a made-to-measure curtain service.

In the financial area, the company advertises interest-free credit and finance on orders over £725, with a monthly payment calculated on a 10% deposit and 48 monthly repayments, and a representative APR of 9.9%. Finance is provided through Novuna Personal Finance, a trading style of Mitsubishi HC Capital UK PLC, and is subject to approval, status and affordability.

Showroom network and clearance

The company has seven showrooms, which it presents as spaces with their own personality where customers can try out sofas and mattresses. They are located in Birmingham, Bristol, Peterborough, Abingdon, Leamington Spa, Kidderminster and Cheltenham. The company also maintains a clearance section with discounts of up to 70% and quick shipping, organised by Birmingham, Bristol, Abingdon, Cheltenham, Kidderminster, Leamington Spa and Peterborough locations.

The catalogue includes product examples with specific prices and lead times, such as the Ashby Medium sofa with a reduced price of £1,669 and delivery in 7 to 14 days, the Gallery Direct Onda Oval extending dining table, the Ercol Salina tall chest or the Caterina chair.