Lovey

Lovey: agile financing for British SMEs

Lovey is the trading name of Love Finance Limited, an entity registered in Birmingham that operates as a credit broker and lender. The company presents itself as an alternative to traditional banking for UK businesses that need financing quickly. According to its own account, since 2016 it has lent more than £500 million to over 11,000 British businesses.

Financing products

Lovey's catalogue includes several lines of credit aimed at small and medium-sized enterprises:

• Small business loans: designed to facilitate growth without complications.
• VAT loans: allow spreading the value-added tax payment over three months.
• Fast loans: with disbursements in as little as four hours after application.
• Unsecured loans: financing is based on the business's potential.
• Merchant cash advance: repayments adapt to future sales.
• Short-term loans: immediate funds with repayment terms of 3 to 12 months.

The company also offers a loan calculator so applicants can estimate their monthly repayments.

Application process and times

The process is structured in three steps: a 60-second application, a decision in one hour, and funds available in as little as four hours. Lovey highlights that the initial enquiry does not affect the credit score, as it performs a soft search. A full credit check is only carried out if the applicant decides to proceed with the formal application. The company indicates that funds may be available the same day in some cases, although the exact timeframe depends on the lender and the type of financing.

Customer profile and conditions

Lovey targets UK businesses seeking financing for growth, purchase of equipment, vehicles or machinery, covering cash flow gaps, meeting VAT bills, hiring staff, acquiring stock or opening new sites. The company notes that it can also consider applications from businesses with adverse credit history, as some lenders on its panel assess eligibility based on trading history, income and cash flow rather than credit score. Lovey acts as a credit broker and can obtain financing from a panel of lenders, receiving variable commissions depending on the lender and product.

Transparency and regulation

The company states that it does not charge upfront fees and that there are no hidden surprises in the small print. Lovey is authorised and regulated by the Financial Conduct Authority (FCA) with registration number 723310, and is also registered with the Information Commissioner's Office (ICO) under number ZA055061. The company carries out both regulated and unregulated activities, so not all products offered are supervised by the FCA.

Recognition and ratings

Lovey has a rating of 4.9 out of 5 on Trustpilot, based on more than 2,000 reviews from British businesses. The company mentions having received an award at the British Bank Awards 2025 and appears on the FEBE Growth 100 list. Its founder and CEO is Jack Smith, who created the company in 2016 with the aim of offering fast access to financing to businesses that banks usually reject.

Company evolution

The company details some recent milestones: in 2023 it expanded its team to meet growing demand; in 2024 it surpassed £100 million funded; in 2025 its workforce exceeded 100 people and reached more than £200 million lent to over 5,000 businesses; and in 2026 it began a new stage with a rebranding. Lovey is headquartered in Birmingham, at postcode B3 3JY.

Location and contact

36 Great Charles Street, Birmingham, B3 3JY · Phone: 0800 086 9404 · Email: hey@lovey.com