Eventmasters

Eventmasters: official corporate hospitality for British sport

Eventmasters Limited is a British company specialising in the sale of VIP corporate hospitality packages for sporting and entertainment events. The company presents itself as an official corporate hospitality provider for some of the most recognised events in British sport and leisure, with over forty years of activity and established in 1985.

Its activity centres on the sale of premium access experiences for companies looking to entertain clients and guests outside the usual office environment. The company maintains that this type of hospitality allows companies to show a more personal side in their relationships with third parties.

Sports and events covered

Eventmasters' catalogue covers a broad spectrum of disciplines and venues. In horse racing, the company cites the Cheltenham Festival, the Grand National and Royal Ascot, as well as meetings at racecourses such as York Racecourse and Chester Racecourse. In motorsport it offers access to the British Grand Prix at Silverstone Circuit; in darts, to the PDC World Darts Championship; and in tennis, to Wimbledon.

In cricket it works with England national team fixtures, and in American football with NFL London games. In football, the company states it collaborates with Premier League clubs such as Arsenal, Aston Villa, Tottenham Hotspur and Liverpool. It also sells rugby and boxing experiences, access to Henley Royal Regatta, international concerts and London theatre.

Venues and sporting grounds

The company's offering is organised by venue. In cricket it includes Utilita Bowl, Edgbaston Cricket Ground, Emirates Old Trafford, Banks Homes Riverside, Headingley, KIA Oval, Lord's Cricket Ground, Sophia Gardens and Trent Bridge. In football, stadiums such as Anfield, Craven Cottage, Emirates Stadium, Etihad Stadium, Hill Dickinson Stadium, Old Trafford, Stamford Bridge, Tottenham Hotspur Stadium, Villa Park, Vitality Stadium and Wembley Stadium.

In golf, the catalogue mentions Wentworth Golf Club, Royal St George's, Close House, St Andrews Links and The Belfry. In horse racing, in addition to those already cited, it lists Aintree, Ascot, Chester, Cheltenham, Doncaster, Epsom Downs, Goodwood, Newbury, Newmarket, Sandown Park, Warwick and York. In rugby, Aviva Stadium, Scottish Gas Murrayfield Stadium, Principality Stadium, Stadio Olimpico and Twickenham Stadium. In tennis, All England Club, Devonshire Park and The Queen's Club. Other venues cited include BST Hyde Park, Burghley House, O2 Arena, Resorts World Arena, Royal Albert Hall, Royal Hospital Chelsea, Silverstone Circuit and Utilita Arena Birmingham.

Football and rugby: packages by club and competition

The company sells VIP hospitality packages linked to specific Premier League teams, including Arsenal, Aston Villa, Bournemouth, Chelsea, Everton, Fulham, Liverpool, Manchester City, Manchester United and Tottenham Hotspur. In rugby, it offers packages for the Nations Championship 2026 and the Guinness Six Nations 2027.

The site also shows a selection of standout fixtures from the 2026/27 season, such as Tottenham-Coventry City, Liverpool-Manchester City, Aston Villa-Brentford and Arsenal-Leeds United, along with events such as Qatar Racing British Champions Day at Ascot and Coral Gold Cup Day at Newbury.

Corporate and company events

In addition to sports hospitality, Eventmasters organises and sells its own and corporate events. These include the Annual Midlands Sporting Luncheon, as well as sponsored race evenings at Worcester, Kempton Park, Warwick and Windsor. The company also offers access to events such as the Chelsea Flower Show 2027, the Goodwood Festival of Speed, the Goodwood Revival and the Amgen Irish Open.

Structure and editorial activity

Eventmasters Limited operates from a head office in Birmingham and an office in London, in Wimbledon. The company maintains a news section with coverage of sporting current affairs, including the 2027 Cricket World Cup draw, the return of racing to Cheltenham for the 2026/27 season, the increase in British racing prize money for 2027 and the latest from NFL London.

The company publishes job vacancies for its head office in Birmingham city centre and states its status as an official corporate hospitality provider for the events it sells.

Offices and locations

Birmingham Head Office: Phone: 0121 233 6500

London Office: Wimbledon · Phone: 020 7989 6500