Initial Parking

Car park management for retail, supermarkets and hospitality

Initial Parking is a car park management company registered in England that presents itself as innovative and highly experienced in the parking enforcement sector. Its activity focuses on designing creative solutions aimed at reducing misuse of spaces and improving compliance with parking rules at third-party facilities.

The company states it has over 30 years of cumulative experience in the parking enforcement industry, with particular focus on ANPR (automatic number plate recognition) linked systems.

Management and control services

Initial Parking's service portfolio covers several areas of car park management:

• Car park management services, with a focus on enforcement using ANPR technology.
• Supply and installation of systems and equipment, including pay and display machines, parent and child bays and disabled parking bays.
• Monitoring and reporting, with support to identify accurate and up-to-date sources of information.
• Car parking consultancy, providing data to the client so they can have a personalised view of their facility.

Solutions by type of site

The company adapts its solutions to the characteristics and objectives of each type of client. At retail parks it has installed combinations of ANPR with payment machines, limited free stay or a mixture of both, with flexibility to apply different rules at night, weekends or special events.

In supermarkets, where vehicles often occupy spaces for hours without being genuine customers, the company proposes solutions aimed at space turnover and correct use of dedicated spaces, such as parent and child and disabled bays.

In shopping centres, Initial Parking offers pay on exit and pay and display systems to increase revenue and reduce parking abuse. In pubs and restaurants in urban areas, where abuse tends to be high, it proposes measures to reduce it and reserve car park use for genuine patrons.

Management of notices and appeals

The company manages payment of parking charges and the appeals and transfer of liability procedures. It states that it does not discuss parking charge notices over the phone and that all correspondence must be recorded in writing, in order to maintain a fully audited appeals process.

Corporate data

Initial Parking Limited is a company registered in England with company registered number 11760551 and VAT No: 314019151. The company operates from its headquarters in Birmingham and keeps its contact channel open for new business enquiries.

Location and contact

Initial Parking Ltd, Suite 83, 51 Pinfold Street, Birmingham, B2 4AY · Email: info@initialparking.co.uk · Business hours: Monday to Thursday: 09:00 – 17:00. Friday: 09:00 – 16:00