Kingdom Appliances

Kingdom Appliances, discount kitchen appliances in Birmingham

Kingdom Appliances is a British retailer of kitchen and laundry appliances operating from its own premises in Birmingham. The company presents itself as a specialist in discounted white goods and states it has been trading since 1991. Its range focuses on products from Electrolux group brands, specifically AEG, Electrolux and Zanussi, and combines new items with 'graded' and refurbished units.

Kitchen and laundry catalogue

The catalogue is organised into several product families. In cooking, it offers electric, gas and mixed-fuel cookers; single and double ovens; microwaves; warming drawers; and vacuum sealers and sous vide machines. In hobs and extraction, it has electric, gas, mixed and combination hobs, as well as extractor hoods. The refrigeration section includes fridges, freezers, fridge freezers, American or side-by-side models and wine coolers or bottle chillers. The offer is completed by built-in and freestanding dishwashers, and laundry equipment such as washing machines, tumble dryers and washer dryers. It also sells coffee machines and fires or stoves.

The site showed starting prices by category: cookers from £389.99, ovens from £159.99, hobs from £151.99, extractor hoods from £119.99, refrigeration from £189.99 and dishwashers from £203.99. These are catalogue references subject to change.

'Graded' and refurbished products

A central part of the business is 'graded' and refurbished appliances. The company defines a 'new graded' item as a new, unused appliance that may have minor marks or blemishes on the housing, or that is missing its original packaging or has packaging that is open or no longer sealed. Refurbished products are appliances returned to the retailer within 28 days of purchase, which may also show minor marks and have been fully tested in a manufacturer-approved test centre. Both types are supplied, according to the company, with a one-year manufacturer warranty.

Sourcing and capacity

The company explains that its model is based on bulk-buying clearance and end-of-line products, as well as acquiring discontinued, surplus and ex-display stock from High Street retailers. To this it adds stock that those retailers cannot sell due to transit damage, customer refusal or returns under their 30-day policy. Kingdom Appliances states it is the largest refurbishment centre for the Electrolux group in the UK and has its own team of engineers. According to its presentation, it holds around 2,000 appliances on the shop floor and has stock of everything it offers for sale, allowing for shorter delivery lead times, with nationwide delivery.

Facilities and customer service

The company operates from its own 21,000 sq ft facility and showroom in Birmingham, open to the public. It handles enquiries by phone and email, and offers a contact form on its website. The site includes sections for FAQs, returns policy, delivery policy and extended warranty, as well as a WhatsApp chat channel.

Location and contact

109 Amington Road, Yardley, Birmingham, B25 8EP · Phone: 0121 708 0865 · Email: sales@kingdomappliances.co.uk