AFGolfStore

AFGolfStore, golf stores with TrackMan fitting in England

AFGolfStore is a golf store chain with a presence in five English locations: Biggleswade, Cambridge, Kettering, Milton Keynes, and Peterborough. The company presents itself as a space for expert advice and premium equipment, aimed at both beginners and experienced players, and offers custom fitting services, golf lessons, club and grip repairs, and the sale of new and second-hand equipment.

Free custom fitting in TrackMan studios

The company's core service is custom fitting, which is offered free of charge in all its stores. Each location has TrackMan technology for swing analysis and club selection. The company describes this service as tour-level fitting, aimed at finding the clubs that best suit each player's swing.

• Biggleswade: 20 TrackMan bays, PGA professional lessons, free custom fitting, TrackMan fitting bay, and a fully stocked golf superstore.
• Cambridge: 30 TrackMan bays, 2 TrackMan simulators, PGA professional lessons, free custom fitting, TrackMan fitting bay, and a fully stocked golf store.
• Kettering: 24 TrackMan bays, 2 premium TrackMan bays, free custom fitting, fully stocked golf store, and TrackMan fitting bay.
• Milton Keynes: 2 TrackMan fitting bays, PGA professional lessons, free custom fitting, and a fully stocked golf store.
• Peterborough: TrackMan fitting studio, PGA professional lessons, free custom fitting, and a fully stocked golf store.

Golf lessons with PGA professionals

The Biggleswade, Cambridge, Milton Keynes, and Peterborough stores offer golf lessons delivered by PGA professionals. The company states that each venue offers coaching to help players reach their goals and make swing changes. Lessons can be booked through the website.

Club and grip repairs

AFGolfStore has specialist repair units that carry out grip changes and club repairs, including cases of broken clubs. This service is available in the chain's stores.

Brands and equipment

The company states that it works with recognised brands in the sector, including Titleist, TaylorMade, Callaway, PING, Mizuno, and Cobra, among others. Its catalogue includes new equipment and also a second-hand section with online golf clubs, retro build options, and PGA professional support.

Club trade-in and loyalty programme

AFGolfStore allows customers to trade in used clubs as part of payment in any of its stores and has an associated online second-hand golf store. In addition, the company manages MYAF, a loyalty club that accumulates points for every pound spent and allows them to be redeemed for exclusive golf offers.

Finance and other services

The website indicates that finance options are available, including in-store. The company also offers vouchers and maintains a section called Knowledge Hub, as well as a newsletter with news, events, and giveaways.