Online pet cosmetics shop · Bicester, Oxfordshire, United Kingdom

Wiggle Waggle Woof

British online shop specialising in sulphate- and paraben-free shampoos and conditioners for dogs and horses, with formulas made in Oxfordshire and free shipping with no minimum order.

About Wiggle Waggle Woof

Shampoos and conditioners for dogs and horses from Wiggle Waggle Woof

Wiggle Waggle Woof is a British online shop that sells shampoos and conditioners for dogs and horses under the Wiggle Waggle Woof and Golden Stirrup brands. The company presents its formulas as free from sulphates and parabens, with gentle ingredients such as aloe vera and fragrances designed not to be harsh on animals. The products are handmade in the heart of the Oxfordshire countryside, according to the website itself.

The shop is organised into separate sections for dogs, dog groomers, horses, and yards and stables, and includes a blog. The company offers special discounts for groomers and rescue centres, and applies free shipping with no minimum order.

Dog catalogue

The dog catalogue includes shampoos and conditioners in various sizes and scents. Featured items include:

  • Peaches & Cream shampoo and conditioner with aloe, in a 5-litre format for all breeds.
  • Peaches & Cream conditioner for dogs and puppies with coconut, 5 litres.
  • Wash and Wow Pampered Pooch shampoo and conditioner set, 5 litres.
  • Coconut-scented shampoo and conditioner set, 2×5 litres.
  • Pawfectly Unscented shampoo and conditioner set, 5 litres.
  • WOW! detangling conditioner with jasmine and apple blossom.
  • Happy Coat shampoo with jasmine and apple blossom.
  • Peaches & Cream shampoo for dogs and puppies in various sizes.
  • WOW! Peaches & Cream detangling conditioner.
  • Peaches & Cream shampoo and conditioner set, 5 litres.
  • Fragrance-free shampoo with aloe vera, 5 litres.

The website shows reference prices for some of these products, such as the complete equine set at £57.70, the Peaches & Cream conditioner with coconut at £28.99, the Peaches & Cream shampoo with aloe at £38.69, the 5-litre sets at £56.87 and several items at £9.99. All prices shown include delivery.

Horse line

Under the Golden Stirrup brand, the company sells a complete equine grooming set consisting of a body, tail and mane conditioning shampoo in a 2×5 litre format. The shop has a specific section for horses and another for yards and stables.

Formulation and features

The company describes its products as formulated with plant-based cleansers, aloe vera to soothe and hydrate the skin, pH balanced specifically for each species, and gentle fragrances. It states that the formulas rinse out quickly and leave no residue, and that they produce a rich lather without sulphates. The range includes fragrance-free options.

Shipping and customer service

The shop states that it currently ships within the UK and hopes to expand its coverage soon. Shipping is free with no minimum order. The company accepts credit cards, PayPal, Google Pay and Apple Pay. The FAQ section addresses questions such as suitability for sensitive skin, the difference between the dog and horse formulas, the recommended bathing frequency, use on puppies and young horses, and the strength of the fragrances.

Corporate details

The company operates from Bicester, in Oxfordshire, England, and is registered with company number 14980523.

Location and contact

Phone: 07745 831575 · Email: sales@wigglewagglewoof.co.uk

In brief

Sulphate- and paraben-free shampoos and conditioners for dogs and horses