SuperNutrio

SuperNutrio: cow's milk concentrated in protein and calcium

SuperNutrio is a British company that markets high-protein cow's milk under the SuperNutrio brand. Its proposition centres on a filtration process that concentrates the natural nutrients of milk: from two litres of cow's milk, one litre of final product is obtained with double the protein and 80% more calcium than standard cow's milk, according to the comparison the company itself makes with conventional milk.

What SuperNutrio is and how it is obtained

The product is described as cow's milk uniquely filtered to double its protein content and concentrate the calcium. The result is one litre of concentrated milk, with a creamy taste, that preserves the natural nutrients without anything added. The company insists that nothing is added to the product: the additional properties come from the filtration process itself.

The brand presents the milk as a natural and nutritious food, and maintains that cow's milk can offer more than what is usually found on the market. The product is sold in one-litre format, as can be deduced from the explanation of the concentration process.

Nutritional profile and uses

SuperNutrio stands out for its protein content: 17.5 grams of protein per 250 millilitres, double that of standard cow's milk. It also provides 80% more calcium than conventional milk. The company states that the product is suitable for hot drinks, cereals, cooking and cold drinks.

The product is positioned as an option for those looking to increase their intake of protein and calcium naturally, without resorting to added supplements.

Audience and professional backing

SuperNutrio has ambassadors who endorse the product from different professional perspectives. Among them is Dan Powell, British VI-category judoka, who points out the importance of protein for his recovery and performance in a weight-controlled sport. Emma Shafqat, paediatric dietitian and feeding therapist, highlights its usefulness for children with limited diets or specific nutritional needs, thanks to its natural contribution of protein and calcium. Natalie Rouse, nutritionist and exercise physiologist, stresses that the product is versatile and suitable for all stages of life, from conception to adulthood, including pregnancy, breastfeeding, childhood and adolescence.

Informative content and community

The company produces its own content series, The SuperNutrio Series, in podcast and video format, in which it interviews professionals from the world of sport, nutrition and entrepreneurship. Among the episodes broadcast are conversations with natural bodybuilder and entrepreneur Collette Evans, with fat loss coach Rachael Sacerdoti and with performance expert Prof. Greg Whyte OBE. The topics covered include athletic discipline, women's health, menopause, body composition and sustainable nutrition.

SuperNutrio also promotes initiatives aimed at novice London Marathon runners, with a programme that offers personalised training with Prof. Greg Whyte OBE, product supply and a financial bonus upon completing the race, subject to conditions and participation requirements.

Presence and contact

The company operates in the United Kingdom, as indicated by its .co.uk domain and the references to British residents in its promotions. Its activity focuses on the sale of high-protein cow's milk through its website.