Blue Water Clothing

Blue Water Clothing, timeless womenswear in Derbyshire

Blue Water Clothing is a family-run boutique with two stores in Derbyshire, trading since 2003, selling womenswear, accessories, jewellery and footwear. Its offering focuses on timeless, comfortable pieces, with a slow, lasting fashion approach, and a selection of British and international designers. The company presents itself as a winner of the Britain's Best High Street 2019 award.

Garments and catalogue categories

The catalogue is organised into several clothing and accessories categories. In clothing, it includes tops and T-shirts, shirts and blouses, vests and cami tops, trousers, jeans, skirts, knitwear and jumpers, dresses and jumpsuits, jackets and blazers, coats, sweats and joggers. In accessories, it offers jewellery, hats, scarves and gloves, bags and socks. In footwear, it has sandals and flip-flops, trainers and pumps, boots and slippers. It also has a gifting section, with options under £100 and under £50, and a sale section with clothing, footwear and accessories.

Brands and featured products

Among the brands featured in the catalogue are b.young, MSH, Soya Concept and Henriette Steffensen. Some of the items shown are the b.young BYNAIMA Slipover, the BYOSMILLA Cardigan and the BYOTIA Cardigan from the same brand, the MSH Cord Wide Leg Culottes, the MSH Leopard Print Reversible Jacket in Brown and the MSH Velvet Leopard Print Kimono Jacket in Brown. In the bestsellers selection are the Soya Concept Banu 33 Lounge Pant, the Banu 125 Sweatshirt, the Henriette Steffensen Fleece Wrist Warmers, the Banu 334 Quarter Zip Blouse, the Banu 265 Trouser, the Banu 333 Slouch Neck Top and the Banu 245 Blouse, all from Soya Concept, as well as the Henriette Steffensen 4051 Triangle Scarf.

Inspiration and collection approach

The company describes its womenswear collections as inspired by coastal clothing and countryside edits, combined with casual, relaxed looks for everyday wear. The brand targets women looking for timeless style and natural comfort, and frames its offering within what it calls slow fashion, designed to last.

Stores and customer service

Blue Water Clothing operates two stores, one at Barton Marina and another in Belper. Both have their own contact phone number and different opening hours. The company offers free shipping on all orders over £70 within the United Kingdom. The website includes shipping and returns, rewards, reviews, blogs and sustainability sections, and has a newsletter to receive news and offers for subscribers.

Locations and stores

Barton Marina store: Phone: 01283 711892

Belper store: Phone: 01773 820867