Tony Kealys

Tony Kealys, nursery retailer in Ireland and the UK

Tony Kealys presents itself as Ireland's oldest and largest independent retailer of prams and baby products, with over 50 years of experience and more than one million orders dispatched. The company serves families in Ireland and the UK through its online store and several physical locations.

Product catalogue

The catalogue covers several main categories:

• Prams and pushchairs: travel systems, strollers, prams, pushchairs and twin or double models. Brands available include Joie, Outnabout, Egg, iCandy, Uppababy, Babylo, Silvercross, Bugaboo, Nuna, Stokke and Venicci. Accessories such as footmuffs, baby bags, tandem seats, wheels and tyres, and buggy boards are also offered.
• Nursery: cribs, Moses baskets, co-sleepers, travel cots, nursery furniture, mattresses, nursing chairs, bedding, blankets, mattress protectors, pregnancy pillows and baby pillows, and sleeping bags.
• Car seats: extended rear-facing car seats, infant carriers, birth to 4 years, 15 months to 4 years, 15 months to 11 years and 4 to 11 years. Brands include Maxi-Cosi, Joie, BeSafe, Nuna, Britax, Uppababy, Axkid, Bugaboo, Egg and Cybex. Accessories such as bases, covers, shades, mirrors, adaptors, footmuffs and pregnancy belts are sold.
• Feeding: high chairs, including Stokke models, breastfeeding, bottle feeding, sterilisers, soothers, bibs and weaning products. Feeding brands include Stokke, Joie and Tommee Tippee.
• Baby equipment: bathing and changing, bath-time accessories, baby towels, potties and steps, changing mats, safety (baby monitors, sleeping pods, safety around the house, thermometers, humidifiers, stair gates), bouncers, baby swings, baby carriers, sleeping aids and healthcare products. Toys such as Matchstick Monkey, play mats and play gyms, and mobile and cot toys are also included.
• Gifting: gift cards and gift ideas.

Services and advice

The company highlights safety as a priority and presents itself as a car seat expert. It offers a car seat 'check it fits' service in all its stores, where customers can drop in to have an expert verify that the seat is suitable and correctly installed; the service also extends to seats not purchased from Tony Kealys.

It also offers a free personal shopping experience in its stores, by appointment, tailored to each family's needs and guided by staff with intensive training in products and safety requirements. The company also mentions flexible payment plans and price matching.

Presence and track record

Tony Kealys operates several stores in Ireland and the UK. The identified locations are Walkinstown, Coolock, Cork and Belfast. The company presents itself as Ireland's oldest and largest independent retailer of prams and baby products, with over 50 years of experience and more than one million orders dispatched. The website indicates free shipping on orders over £75.

Editorial content and resources for families

The site includes articles and guides on topics such as potty training, car seat myths and misconceptions, sleeping aids, what to pack in your hospital bag, a baby shower gift guide, a baby monitor comparison table and tips for choosing a pushchair. It also offers a new baby checklist and a blog.

Store locations

Walkinstown store: Phone: 01 450 3966

Coolock store: Phone: 01 867 2757

Cork store: Phone: 021 500 5500

Belfast store: Phone: 028 906 82118