GroomNoir

GroomNoir: hair, beard and face care for black men

GroomNoir is a black-owned British company dedicated to selling personal care products and accessories for black men. The company presents itself as specialising in hair, beard and face care, with a selection specifically aimed at melanin-rich skin. Its catalogue is organised into five main areas: beard care, face care, waves, bald & shave, and twist & curl.

Product and accessory catalogue

The store offers a wide variety of hygiene and styling items. Hair products include shampoos, conditioners, creams and gels, pomades, locking gels for braids, and wave maintenance items such as specific waxes and pomades. It also sells accessories such as combs, brushes, sponges, wave caps and durags, including a premium velvet durag available in fourteen colours.

For beard care, the catalogue includes oils, balms and butters, leave-in conditioners, wash and condition products, as well as brushes, combs and dermarollers. The bald & shave section includes pre-shave prep brushes, razors and blades, razorless shave creams and gels, foams, aftershave products, scalp care, moisturisers and sunscreens with SPF. The face care area covers cleansers and exfoliators, toners and prep mists, moisturisers and serums.

Brands stocked

GroomNoir acts as a third-party retailer and stocks well-known brands in the sector. These include Beard Guyz, Bevel, Brittny, Blu Atlas, Bump Patrol, Bump Stopper, Cantu, Clubman Pinaud, Dax, Dream, Duke, Jamaican Mango & Lime, Just For Men, Lusters, S-Curl, Magic, Natural Outcome Skincare, Nyxon, ORS, Rich By Rick Ross, Rockwell Razors, Sapiens, Scotch Porter, Shea Moisture, Sunny Isle, Tropical Roots, Uncle Jimmy, Valor Organics and WaveBuilder. The company also sells its own-brand products, such as the aforementioned velvet durag.

Packs and bundles

The store groups products into themed packs that combine several items from the same brand or category. The catalogue showed, among others, the WaveBuilder Wave Bundle Starter, the Scotch Porter Face Care Bundle Duo, several Natural Outcome Skincare face care packs in standard and ultimate versions, the Clubman Beard Bundle Ultimate, the Blu Atlas Beard Care Bundle Standard, the Blu Atlas Shave Bundle Duo, the Blu Atlas Face Care Bundle in duo, trio, standard and ultimate versions, the Bevel Shave Bundle in standard and ultimate versions, the Bevel Beard Care Bundle and the Sapiens Beard Growth Bundle in duo and trio versions. Prices for these packs ranged from approximately £27.49 to £100.99 GBP, with discounts off the reference price.

History and positioning

According to the company's own information, GroomNoir launched in the summer of 2018 as a British retailer of hair, beard and face care, with a focus on products and accessories curated for black men. The company describes itself as a black-owned business based in the UK and emphasises that its selection is designed for dark skin. At the time of analysis, the site showed a 4.4-star rating on Trustpilot.

Shipping and purchase conditions

The store offers free UK shipping on orders over £40 GBP. For first purchases, the site indicated a 10% discount code under the reference WELCOME!. The catalogue is displayed in pounds sterling (GBP) and the company ships to various European countries, with the option to view prices in other currencies such as the euro, Swiss franc or Danish krone, among others.