Freshwipes

Freshwipes: waterless hygiene for people with reduced mobility

Freshwipes™ is a British company specialising in no-rinse personal hygiene products. Its range focuses on large body wipes, intimate wipes and shampoo caps that cleanse and condition hair without water. The brand presents itself as a solution for situations where showering isn't possible, and its products are formulated to remove the bacteria that cause body odour.

The company was founded in 2020 by Liz, who was then working in medical sales and noticed that people who have difficulty showering lacked a suitable solution. According to her account, baby wipes didn't work and deodorant only masked the problem, which led her to create antibacterial wipes. The brand states it has sold over two million packs and has accumulated more than 7,000 five-star reviews.

Products and formats available

The Freshwipes range is organised into several lines:

• Body wipes: in unscented, coconut, ocean fresh and natural versions. Available in standard and mini travel sizes.
• Intimate wipes: mini unscented version.
• Facial wipes: unscented.
• No-rinse shampoo caps: in light floral and ocean fresh variants, plus a variety pack.
• No-rinse body foam: for cleansing the body.
• Accessories: reusable wipe holder bag, cotton face cloth and a notebook and pen set.
• Kits and packs: Starter Kit, Try Me Kit, Top to Toe Kit, Mini Travel Trio, and various self-care bundles (Ocean Fresh, Coconut Breeze, Unscented, Natural Freshcare, Shampoo Cap Variety, among others).

At the time of analysis, catalogue prices start at £3.50 for the mini intimate wipes and £5.99 for the standard body wipes. Kits and packs range from £11 to £45. The company offers free delivery on orders over £25, as stated in the site header, although the meta description mentions a £23 threshold. A 365-day money-back guarantee is also advertised.

Uses and target groups

Freshwipes targets its products at people who cannot shower easily. Among the user groups the company highlights are:

• Carers and those responsible for the personal care of dependent relatives.
• Camping and outdoor activities.
• Heavy goods vehicle (HGV) drivers.
• People who play sports and need to freshen up after exercise.
• Patients in the post-operative period or with limited mobility.
• People who, for various reasons, have difficulty showering.

The company also mentions applications in hospitals and travel. The shampoo caps are designed to cleanse hair in around three minutes, removing grease, odours and dead skin cells while conditioning at the same time.

Key features and certifications

Freshwipes describes its wipes as antibacterial, biodegradable and dermatologically tested. The brand claims its wipes are up to ten times wetter than standard baby wipes and that a single large wipe is enough to clean the whole body. The products are vegan-friendly and not tested on animals. The company has the backing of Dr Hilary Jones MBE, who recommends the range for bedridden patients or those who have difficulty washing, and the endorsement of more than 7,000 five-star reviews. The brand presents itself as a multiple award winner for its hygiene products.

Origin and manufacturing

The company states that its products are made in the United Kingdom. The website domain is .co.uk and the contact telephone number includes the UK prefix 01323.