Wavy

Wavy, hair care for men with curls

Wavy is a brand of hair styling products aimed specifically at men with curly hair. Its catalogue is organised into individual products, kits and accessories, and revolves around curl definition, frizz control and flexible hold that doesn't feel stiff. The brand presents itself with the motto "Made by curly men. For curly men." and positions its main product, Everyday Curl Crème, as the brand's signature.

Everyday Curl Crème, the main product

Everyday Curl Crème is a lightweight 125 ml styling cream that defines curls, reduces frizz and provides movement and hold without weighing hair down. The brand states it is formulated with over 98% natural ingredients, with essential oils of lemon, pepper, clary sage and geranium, as well as vitamins such as biotin. It is available in two sizes and its catalogue price starts at £22. The product is presented as a long-lasting finish that avoids midday touch-ups and keeps curls defined in different weather conditions.

Styling Pomade and Co-Wash

Alongside the curl cream, the catalogue includes Styling Pomade, a lightweight finishing pomade that enhances natural texture with flexible hold, soft definition and natural shine, and Co-Wash, a 300 ml daily wash product. The brand also sells the Texture Comb accessory, a texture comb, and complements such as the anti-frizz towel, the Everyday Washbag and the Silk Lined Trucker Hat with silk lining.

Routine kits

Wavy groups its products into kits designed for complete routines. The Anti-Frizz Kit is presented as a curl routine; the Daily Kit, for regular users; the Travel Kit, for travel; the Wash Day Kit, for wash day; and the Ultimate Wavy Kit, as a gift option. The catalogue prices of these sets range from £33 to £80. The brand includes a free texture comb with products and kits.

Ingredients and brand approach

Wavy's formulation is based on natural ingredients and essential oils, with a soft fragrance of lemon, pepper, clary sage and geranium. The brand communicates three product pillars: frizz control, all-day hold and the use of natural ingredients. Its stated philosophy is the acceptance of natural curls, summed up in the motto "Be True to Your Texture".

Shipping and markets

The online store offers free shipping on orders above £30 and accepts payment with Apple Pay, PayPal, Visa, American Express, Mastercard, Bancontact, Diners Club, Discover, iDEAL, Wero, Klarna, Maestro, Shop Pay and Union Pay. The site's country and region selector includes markets in Europe, the Americas, Asia and Oceania, with prices in pounds sterling, euros, US dollars, Canadian dollars, Australian dollars and other currencies. The store's main currency is the pound sterling (GBP).

Reception and ratings

Everyday Curl Crème has accumulated 1,837 reviews with an average rating of 4.5 out of 5, and the brand states it has sold over 200,000 units. Customer testimonials highlight frizz control, hold duration, the product's lightness and its performance on men's curly hair, even under a motorcycle helmet.