Odylique

Odylique, organic skincare for sensitive skin

Odylique is an independent British brand dedicated to organic skincare, natural haircare and mineral makeup. Its catalogue is presented as suitable for the most sensitive skin and is built around principles such as cruelty-free practices, vegan formulation and handmade production in the UK.

The company describes itself as independent and holds organic certification, as well as ethical accreditations and a responsible packaging approach. The brand also declares charitable donations and publishes information about its ingredients and its history.

Face and body care

The face section includes cleansers in various textures (cream, gel, foam and wipes), toners and mists, moisturisers, serums and oils, lip balms, masks and exfoliators. The brand organises part of its range by skin type: combination, sensitive, mature, dry and oily.

Body care includes moisturisers for body, hands and feet, shower gels, exfoliators and soap bars, as well as deodorants in spray and roll-on format. The line is completed with supplements classified by purpose: essential fatty acids and antioxidants, joints, circulation and pain, hormonal and nervous systems, infections and multivitamins.

Sun protection, hair and aromatherapy

The sun and tanning category brings together sun creams, self-tan products and after-sun. In hair, Odylique sells shampoos — including formulas with prebiotics, lavender, rosemary and tea tree — and treatments such as conditioners, detanglers and an ultra rich balm. The brand segments this line by specific concerns: dry hair and scalp, itchy scalp and oily hair. It also includes dyes from the brand It's Pure and advisory content on sulphate-free and silicone-free shampoos.

The aromatherapy area comprises essential oils and massage oils.

Mineral makeup and skin concerns

Makeup is presented in mineral format: eyeshadows, eyeliner, mascara, concealer, foundation, lip pencil and mineral lipsticks. The brand highlights that its lipsticks are creamy and nourishing, with organic plant oils and butters and vitamin-rich botanicals.

Odylique also organises its catalogue by skin concerns: dryness (cracked heels, lips and hands), sensitive skin (eczema and dermatitis, psoriasis, rosacea, acne), first aid (minor wounds and burns, minor insect bites), sun sensitivity (heat rash, sun eczema, polymorphic light eruption), young and mature skin (teenage acne and blemishes, wrinkles and fine lines, age spots), baby care (nappy rash, cradle cap) and menopause.

Mother and baby line and other services

The mother and baby section includes baby lotions and skincare products, gentle wash and shampoo and nappy cream, along with moisturiser for the mother's bump and nipple cream.

The shop also offers travel-size products, gift items and samples, and has a reward points programme. Its services include Odylique facials, the possibility of participating as a product tester, expert consultations, media and affiliate enquiries, trade enquiries and a list of stockists. The company also publishes a blog and a section about its eco factory.