№98 Beauty

№98 Beauty, science-driven haircare

№98 Beauty is a haircare brand that presents itself as a thoughtful, design-led label built around real routines. Its approach focuses on hair treatment products formulated to work on hair without masking its characteristics, with an approach the brand itself describes as scientific and practical.

Hair treatment catalogue

The brand's online store organises its range into several product lines. Featured items include:

• THE GLASS // Anti-Frizz Hydration: heat-activated humidity sealant, designed to combat humidity and control frizz.
• Hydra // Bond - Hair Masque: hydrating hair mask.
• Hydra // Bond - Pro Size Hair Masque: larger-size version of the hydrating mask.
• Hydra // Bond - The Duo: shampoo and conditioner set, both formulated with the Hydra Bond complex.
• Hydra // Bond - Conditioner: conditioner from the Hydra Bond line.
• Hydra // Bond - Conditioner Bundle: conditioner pack.
• THE GLOSS // Miracle Oil: multi-benefit treatment presented as the start of a new chapter for the brand.
• Hydra // Bond - The Kit V2: kit bringing together the three products from the Hydra // Bond line along with THE GLOSS Miracle Oil.

The Hydra Bond complex

The brand's main line centres on the Hydra Bond complex, a formulation that, according to the company, restores hair elasticity and provides multi-dimensional protection. This complex is present in both the shampoo and conditioner in the duo as well as in the line's hydrating masks.

Formulation principles

The brand builds its approach around four principles. The first is luminosity: every formula is designed to enhance natural luminosity rather than mask it, both in hair and skin, interacting with light to reveal a multi-dimensional glow. The second is considered minimalism, with relevant ingredients and high-performance active essentials, avoiding unnecessary components. The third is sensual contrasts, combining clinical-grade innovation with a sensorial experience of rich textures and delicate application. The fourth is timeless innovation, with products conceived as elevated essentials, focused on results rather than passing trends.

Online sales and international shipping

The brand operates through its online store and offers shipping to multiple countries and regions, with currency and country selection available on the website itself. The list of destinations includes Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Isle of Man, Italy, Jersey, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Arab Emirates and United Kingdom, as well as the United States. Catalogue prices are shown in pounds sterling in the configuration consulted.

Catalogue reference prices

The catalogue consulted showed the following prices in pounds sterling: THE GLASS // Anti-Frizz Hydration and THE GLOSS // Miracle Oil at £30; Hydra // Bond - Hair Masque at £35; Hydra // Bond - The Duo at £44, with a reduced price of £39; Hydra // Bond - Pro Size Hair Masque at £65; and Hydra // Bond - The Kit V2 at £150, with a reduced price of £112. These figures correspond to the information published at the time of analysis and may vary.