NIVEA

NIVEA, a skincare brand with more than a century of history

NIVEA is a skincare brand that, according to its own presentation, has more than 130 years of experience and describes itself as one of the leading companies in the sector. The firm is part of the Beiersdorf group and its history dates back to 1911, the year the website indicates as the start of its activity in the field of cosmetics. The brand claims to be present in almost every household and maintains communication focused on reliability and quality as core values.

Product catalogue by category

NIVEA's offering is organised into several main categories, which the website presents prominently:

• Body: body lotions and creams, such as the Rich Nourishing Body Lotion for dry skin.
• Deodorants: including the Black & White Invisible Clear Deodorant Spray.
• Face: moisturisers, serums and anti-ageing treatments, such as the Cellular Expert Lift Pure Bakuchiol Anti-Age Day Cream SPF30 or the Q10 Anti-Wrinkle Power Multi Protective Day Cream.
• Sun: sunscreens in lotion and spray format, with examples such as the Sun Spray Protect & Moisture SPF 50+ or the Sun Protect & Moisture Lotion SPF20.
• Lip care: products such as the Pearly Shine Lip Balm.
• Babies & Kids: a specific line that includes the Sun Babies & Kids Sensitive Protect Lotion SPF50+.
• Men: products such as the Sensitive Shaving Foam or the Fresh Power Shower Gel.

The catalogue visible on the website includes more than 300 references, with user ratings that in some cases exceed 800 reviews, as is the case with the Serum Infused Micellar Water Skin Radiance.

Key ingredients and actives

The brand focuses on educating about cosmetic ingredients and actives. Among the components it mentions are squalane, presented as a silky skin shield, and various vitamins applied to skincare. The website also covers concepts such as double cleansing and offers facial and body care routines.

Sun protection education

NIVEA dedicates a specific section to sun protection, with content on how to relieve sunburn, how long sunscreens last and the reasons to use sun protection daily. It also includes a tool to check the day's UV index.

Brand history and trajectory

The website reviews the history of NIVEA and the origin of the brand name, as well as offering information about Beiersdorf, the group to which it belongs. The company emphasises its long trajectory in the skincare sector and its international presence.

Sustainability and corporate values

The firm states that reliability and quality are its most important values and that sustainability plays a relevant role in its activity. The website also includes a careers section with information about professional opportunities at Beiersdorf.