Interior Fascination

Interior Fascination, curated decor in Bath

Interior Fascination is an independent home decor and furniture shop based in Bath, United Kingdom. It presents itself as a personal shopping project: its founder, Victoria, explains that her experience designing kitchens and interiors showed her that many clients found it difficult to source and choose decor pieces, and that they did not have time to scour the market for well-designed, quality products. The shop was born to meet that need with an already curated selection.

The stated approach combines style, timeless and contemporary design, with attention to quality and to sustainable and ethical production methods. The selection is inspired by Nordic aesthetics and Mediterranean lifestyle, aiming to offer a transitional look between modern and classic.

What you can find

The catalogue is organised into several product families that cover much of a home's furnishings:

• Furniture: sofas, chairs and benches, tables, storage, and garden and patio furniture.
• Lighting.
• Wall decor: mirrors, pictures and wall art.
• Vases, pots and planters.
• Home textiles: bedding, throws, cushions, rugs and fabric accessories.
• Candles and candle holders.
• Kitchen and dining.
• Accessories, fashion and gifts, with items such as bags and kimonos.
• Garden items.

Among the brands and products featured on the website are pieces by Meraki, Bloomingville MINI, One Hundred Stars and Sheva, as well as own-production or handmade items such as glass vases and candle holders, rattan candle holders, marble trays and decorative candles. The catalogue also includes a clearance section and themed collections such as Rustic Retreat, Bohemia, The Natural World, Marvellous Monochrome and Natural Selection.

Product selection and buying philosophy

The shop emphasises that it devotes considerable effort to sourcing and selecting the products that form part of its catalogue. It cites a quote from William Morris — have nothing in your house that you do not know to be useful or believe to be beautiful — as the definition of its selection criteria. The idea behind the project is that well-chosen pieces today can become the antiques of the future.

The offering is aimed at decor enthusiasts looking for specific pieces without having to search the market on their own, and is presented as a personal shopping experience.

Independent shop and founder

Interior Fascination defines itself as an independent shop founded and run by a woman. The founder herself writes the brand's story and explains that her interest in home and decor goes back a long way and first led to a professional career in kitchen and interior design.

Location and contact

Phone: 07821 868307 · Email: hello@interiorfascination.co.uk