OneBeyond

OneBeyond, British discount store chain

OneBeyond presents itself as the UK's newest value store, with an offering spanning more than 6,000 products available in store. Its commercial proposition is built around low prices, with a standout section of items at £1 or less, and a selection that combines everyday products with seasonal novelties.

Range by category

The store's catalogue is organised into categories covering much of household and personal consumption. These include:

• Baby
• Cleaning
• Clothing
• DIY
• Electrical
• Food & Drink
• Garden
• Health & Beauty
• Home
• Kitchen
• Medical
• Party
• Pet
• Stationery
• Toys
• Travel

Seasonal products and featured campaigns

The store dedicates specific sections to seasonal campaigns. At Halloween, the catalogue includes costumes and accessories, a ghost collection, items from the Pink-o-ween line, themed activities and decorative lighting. At Christmas, the focus is on Christmas decorations, gift wrapping and gift items. There are also seasonal sections for autumn, camping, Christmas gifts, travel and winter clothing.

Among the Halloween products shown in the catalogue are light-up paper ghosts, light-up ghost families, pumpkin LED lights, pumpkin-shaped neon signs, light-up paper pumpkins, light-up ghost stakes, pumpkin neon lights on stands, witch hat LED stakes, light-up cauldrons, disco pumpkins, terracotta pumpkins, LED ghosts with pumpkins, Pumpkin Spice mugs, pumpkin-shaped cushions, autumn fleece throws, autumn mugs, pumpkin-shaped LED candles, autumn wreaths with candle holders, autumn spiced candles with mirrored lids and woven pumpkins.

In the travel section, the store offers silicone bottles, cosmetic bags, combination padlocks, UK to EU travel adaptors, foldaway backpacks, memory foam travel pillows, faux leather luggage tags, under-seat cabin bags with wheels, under-seat backpacks, travel activity books and beach towel clips.

The toys category includes products inspired by K-Pop Demon Hunters, such as PVC keyrings, stationery sets, erasable gel pens, A5 spiral notebooks, 500-piece sticker books, drinks bottles, surprise chocolate eggs, badge packs, gift wrap rolls and gift bags. There are also collectibles such as Kawaii Foodiez silicone cupcakes, capybaras and Highland cows from the Maltose Squishy Glitter line, Onikuma phone straps and Onikuma Maltose Squishy fidgets.

In winter textiles and accessories, the catalogue features novelty Christmas socks for women, festive 3D character socks for men, super soft printed socks for baby, thermal and magic gloves for men, knitted wool gloves, fingerless gripper gloves, thermal and Snowsoft gloves for women, printed socks with non-slip soles and Christmas clog charms.

Prices and sales format

The store's communication highlights the existence of a section of products at £1 or less. Catalogue items show prices that, in the visible examples, range from £1 to £10, with numerous products in the £1.50 to £4.99 range. Sales are made both in physical stores and through the website, which includes a search function, sign-in and registration, shopping cart and a store locator.

Corporate information

The company operates under the name OneBeyond Retail Limited, with its registered office at 2 Athena Way, Hoyland, Barnsley, South Yorkshire, S74 0FQ. The site offers a newsletter for new products and offers, as well as help sections with brands A-Z, contact, product recall, returns policy, store finder, about us, blog, jobs and legal aspects, including a Modern Slavery Act statement.

Location and contact

2 Athena Way, Hoyland, Barnsley, South Yorkshire, S74 0FQ