Donaghys Direct

Custom uniforms and merchandise for businesses and teams

Donaghys Direct presents itself as a specialist supplier of custom uniforms, corporate workwear and promotional merchandise for businesses, teams and schools. The company is part of The Donaghys Group and states that it has over 60 years of retail experience through its sister company Donaghys. Its offering combines branded garments and items with a managed service covering everything from sourcing to embroidery, printing and distribution.

Product catalogue

The Donaghys Direct catalogue is organised into several product families:

• Clothing: T-shirts, polo shirts, midlayers, bodywarmers, jackets and footwear. Includes brands such as Snickers and Helly Hansen.
• Merch: drinkware (mugs, bottles, cups), stationery, tech accessories, custom edible merchandise, travel merchandise, hats, bags and umbrellas.
• Swag boxes and packs: onboarding packs (starter, essential, premium, travel), conference and event packs (essential, premium, marathon) and appreciation boxes for customers and employees.
• Workwear and protective equipment: safety wear and PPE, as well as custom uniforms.
• Eco-friendly bags and accessories: tote bags, bottles and notebooks, among others.

Customisation and full-service management

The company offers a complete service that begins with the customer selecting products and quantities. Donaghys Direct then provides free designs and a quote. Once designs are approved, quantities, sizes and delivery details are confirmed before the order is placed. The team manages production from start to finish, ensuring that all merchandise is branded correctly and delivered on time. After production, the order undergoes quality control, is packed and dispatched to the chosen destination. Optionally, the company can set up a dedicated online merch store so that employees can order approved items in the correct sizes whenever they need them.

Customisation methods include embroidery, screen printing, heat transfer and digital print. The company states that these methods ensure high-quality, long-lasting branding on uniforms, workwear and merchandise.

Customers and reach

Donaghys Direct states that it works with over 300 customers, from scale-ups to large corporations. Its offering is aimed at businesses that need staff uniforms, event merchandise, onboarding packs or corporate gifts. The company states that it supplies businesses in Ireland, the UK and other countries, and offers fast international delivery, with many orders dispatched within around 3 working days. Most products have no minimum order quantity, although minimums may apply for larger branding projects, which the team works out with the customer. They also offer samples for review before bulk ordering.

Presence and contact

The company is headquartered in the United Kingdom, at 25-31 Newry Street, Banbridge, Co Down BT323EA. Its website allows you to select a country or region (United Kingdom, Denmark, Ireland and Netherlands) and displays prices in pounds sterling or euros depending on the selection. The company presents itself as part of The Donaghys Group and uses the tagline "EST. 1960" in its communication, suggesting a long-standing presence in the sector.

25-31 Newry Street, Banbridge, Co Down BT323EA